Patron Invites Fans to Give the Brand's Iconic Bottles a second life

NEW YORK, March 6, 2013 /PRNewswire/ -- From the moment Patron tequila was first introduced, its glass bottle quickly became a symbol of the brand and its premium craftsmanship. It also has inspired artists to transform Patron bottles into handmade visual and functional arts. Recognizing the growing popularity of repurposing Patron bottles, "The Art of Patron" contest encourages fans and artisans across the country to share their artistic vision using Patron's signature tequila bottles as inspiration for a chance to win $10,000 and national exposure.

"Expertly handcrafted, hand numbered and made from recycled glass, each Patron bottle is truly a work of art unto itself and can be utilized well after the spirit inside has been enjoyed," said Jennifer Pisciotta, Patron's vice president of marketing. "'The Art of Patron' contest is our first competition that officially recognizes and rewards the ingenuity of artists and innovators who are giving the brand's distinct glass bottles a second life."

About "The Art of Patron" Contest
From elaborate chandeliers to elegant vases, artists have reimagined and reworked Patron bottles into visually stunning and functional artwork for years. Now through April 30, Patron fans, who are 21 and older, can visit ArtofPatron.com and discover how they can showcase their original Patron bottle artwork.

To enter "The Art of Patron" contest:

• Create an original work of art or functional item that contains, is made from, or depicts any Patron bottle or component thereof
• Visit ArtofPatron.com and follow the links to the contest entry page
• Register for free to become a Patron Social Club member (required to enter contest)
• Complete and submit the required information
• Upload a photo and a short essay (50 words or less) describing the artwork and the inspiration behind the piece
• No purchase of Patron is necessary or required to enter or win the contest

A panel of judges will select up to 25 semi-finalists using the following criteria: overall creativity; unique use or representation of the Patron bottle; visual appeal; and the persuasiveness and appeal of the essay. Semi-finalists will be featured on the contest website for public voting to help select up to 10 finalists.

Each of the 10 finalists will receive $1,000. One lucky participant will be deemed the Grand Prize winner and will receive $10,000 and an opportunity for national exposure for their work of art.

For more information and to read the official rules, visit ArtofPatron.com or scan the contest QR code located on Patron displays at participating retailers nationwide.

About Patron
Simply Perfect in every way, Patron tequila is an ultra-premium luxury white spirit that's delicious on the rocks, and mixes flawlessly into most any cocktail. From the highest-quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process, to the signed, handcrafted glass bottles, Patron is produced with unparalleled attention to detail. Imported and marketed by The Patron Spirits Company, brands in the portfolio consist of Gran Patron Burdeos, Gran Patron Platinum, Patron Silver, Patron Reposado, Patron Añejo, Patron XO Cafe (coffee liqueur), Patron XO Cafe Dark Cocoa (coffee and chocolate liqueur), and Patron Citronge (extra fine orange liqueur), as well as Pyrat Caribbean rums, and Ultimat ultra-premium vodka. For more information, please visit www.patronspirits.com.

SOURCE Patron Spirits