SAN FRANCISCO, March 14, 2012 /PRNewswire/ -- UBM Electronics, the daily source of essential business and technical information for the electronics industry's decision makers, today announced that Paul Miller, CEO, UBM Advanced Technology Group, comprised of UBM Electronics, UBM Channel, UBM Design Central and UBM Canon (Publishing), will participate on a keynote panel at the Publishing Business Conference and Expo, taking place March 19-21 at the New York Marriott Marquis in New York. In addition, Sylvie Barak, West Coast Online Reporter for UBM Electronics' EE Times, will deliver a social media session at the conference.
The nation's largest event for book and magazine publishing executives, the Publishing Business Conference and Expo is a leading-edge program that addresses pressing issues facing book and magazine publishing executives today.
Miller's keynote panel, "Magazine Executive Keynote Panel" being held Tuesday, March 20 at 10:05 a.m., will answer questions currently facing the publishing industry today, including: How are publishers overcoming the impact of the economy and a shifting advertising marketplace to grow print ad revenue and readership? What new revenue streams are they developing that are having a major impact on their businesses? How are they building their audiences? Other panel participants include: Efrem (Skip) Zimbalist III, Chairman and CEO, Active Interest Media; Michela O'Connor Abrams, President, Dwell Media; Debbie Bates-Schrott, President, Bates Creative Group LLC; and David Carey, President, Hearst Magazines.
"As the global leader in media and marketing solutions, UBM continues to play a leading role in this ever-changing industry. I look forward to the exchange of ideas that will take place during the conference and the answers that attendees will gain to help in their own publishing roles," said Miller.
Miller was appointed Chief Executive Officer of UBM Advanced Technology Group, which is comprised of UBM Electronics, UBM Channel and UBM Canon Media, in January 2012. Prior, Miller served as CEO of UBM Electronics and UBM Canon (Publishing) following the acquisition of Canon Communications LLC in September 2010. UBM Electronics was formed by the merger of UBM's EE Times Group with the Canon Communications electronics business. Miller also served as CEO of UBM's EE Times Group, a global leader in media and marketing services for the electronics industry. In addition, Miller is a board member of the eMedia Asia Joint Venture (a Global Sources and UBM joint venture producing EE Times print and online and events in China, Korea, Taiwan and ASEAN) and a board member of Design & Reuse, an IP Catalog information company headquartered in Grenoble, France. Currently a guest lecturer at Santa Clara University on the topic of Marketing, Miller also taught at American Business Media's B-to-B Advanced Leadership Program.
Barak will also present at the conference. Her session, "Using Social Media to Boost Traffic, Build/Engage Your Audience and Gain Leads" on Tuesday, March 20 at 11:10 a.m., will discuss how magazine publishers are making the most of on-site social media optimization to build and engage audiences, drive traffic and increase conversions.
Barak is responsible for breaking news and developing news analysis and opinion articles on the electronics industry, with a focus on the key underlying technologies that impact systems, hardware and software. She creates unique, high-impact content that engages engineering audiences by leveraging social media platforms. Prior to UBM Electronics, Barak was the editorial director for RCR Wireless. In addition to spearheading a weekly video news roundup, she also created and launched RCR Unplugged, an innovative online platform for news, trend and opinion articles, and social media engagement. An early pioneer in social media and a popular personality on Twitter and Facebook, she developed a social media strategy for the INQUIRER in 2008. Barak began her career as an Army Reporter in Tel Aviv. She holds a BA in Political Science and History from Tel Aviv University.
About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the electronics industry. UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 1.7 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN, Datasheets.com, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.
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SOURCE UBM Electronics