ROCKVILLE, Md., June 3, 2015 /PRNewswire/ -- EyeBlack is proud to announce a partnership with pro lacrosse star Paul Rabil and the release of a lacrosse specific eye black, LAXBLACK. Featuring a thicker formula that performs on the field, LAXBLACK is designed for the specific needs of a lacrosse player.
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"LAXBLACK is the perfect formula for the lacrosse community. Our company foundation is to create the best EyeBlack possible for all athletes. Working with Paul Rabil, who is one of the best lacrosse players in the world, we have learned that lacrosse players almost exclusively use grease to paint their faces allowing them express themselves and to "Paint Their Passion". LAXBLACK contains a thicker, glare reducing formula that does not sweat off one's face and is further enhanced through the quality of Paul Rabil's brand," said Peter Beveridge, CEO of EyeBlack.
"Eye black is as much a part of my pre-game preparation as my stick work routines, locker room playlists, and game day socks," said Rabil. "Having LAXBLACK at all times ensures that I'm prepped to showcase my emotions, as well as suit my functional needs tracking the ball under the bright sun, or stadium lights."
LAXBLACK will initially be sold through EyeBlack's website (www.eyeblack.com) at a price of $4.99 per tube. It will be available soon at Lacrosse.com, Port Jeff Sports and Mid-West Sports, with other stores and e-commerce sites coming on board.
About EyeBlack
Based in Rockville, Maryland, EyeBlack produces innovative products that are used worldwide by both athletes and supporters. Our goal is to provide the best possible product to enhance a game day or event experience, whether it's an athletes' performance or a fans' support. EyeBlack is a fun and effective way to Play Tough and Play Smart. The product is made from latex free medical grade tape that is safe, tested and can breathe on the skin. Please visit www.eyeblack.com for further information.
About Paul Rabil
Paul Rabil, who has been profiled by The New York Times, Bloomberg, and The Washington Post, has been called the "LeBron James of Lacrosse" and has become the most recognizable name in the sport. A member of Team USA, Rabil has won an MLL and NLL Championship, has been awarded two MLL MVP titles and three Offensive Player of the Year honors. The single season record holder for most points registered in MLL history, Rabil had a remarkable collegiate career at Johns Hopkins where he was named a three-time All-American and two-time National Champion. For more information on Paul Rabil, visit www.paulrabil99.com.
Contact:
Peter Beveridge – CEO
[email protected]
SOURCE EyeBlack
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