SAN FRANCISCO, Sept. 18, 2015 /PRNewswire/ -- Continuing to establish itself as the premier developers of vaporizers, PAX Labs, Inc., today announced a partnership with American Rag in Los Angeles, a leading upscale men's and women's lifestyle boutique. As part of the collaboration, PAX will be entering the fashion retail store category in Los Angeles. American Rag will now be carrying the recently introduced PAX 2, the most innovative vaporizer yet.
The fashion retail store partnership extends PAX 2 awareness by reaching style-savvy consumers. With its sleek design and superior technology, PAX 2 fits seamlessly into the fashion retail channel, offering these consumers a new way to experience the most intelligent, premium and highest performing vaporizer.
"Every now and then you stumble across something fun and special - PAX has the sense for simplicity, design, and technology that sets it apart," said Caleb Lin, Vice President of American Rag.
"American Rag is a Los Angeles retail landmark. We are thrilled to partner with American Rag to introduce PAX to their discerning audience," said Richard Mumby, CMO of PAX Labs, Inc. "We've been incredibly excited by the reception to PAX by brands and retailers in the fashion community. We're thrilled to continue expanding our efforts in the fashion industry, especially in the Los Angeles market. Working with American Rag, we're able to both reach and engage our passionate customers in their store and through our event marketing."
In celebration of this collaboration, PAX and American Rag are co-hosting an invite-only launch event at the American Rag store at 150 S. La Brea Ave., Thursday, September 24th from 7–10PM. Hosted by Niki Takesh, music will be provided by SOSUPERSAM and DJ Mom Jeans, with Mark Hunter COBRASNAKE photographing the hip crowd. Guests will enjoy open bar and hors d'oeuvres, and PAX 2 units will be available for purchase on-site with the option to uniquely engrave.
PAX 2 retails for $279.99 is available for purchase online at www.PAXvapor.com and at select stores nationwide, such as American Rag.
About PAX Labs, Inc.
Founded in 2007 by two Stanford Design Masters program graduates, PAX Labs (formerly known as Ploom, Inc.) has reinvented the smoking experience, fusing applied design principles with technology. Headquartered in San Francisco, the company produces innovative premium vaporizers that provide a cleaner, modern alternative to smoking. The company recently launched its PAX 2 vaporizer, the second generation of its PAX product line. The company's impeccable eye for intelligent design led to JUUL winning the gold in the 2014 International Design Awards, recognizing the smart vision and hard work that went into the device creation. For more information, please visit www.PAX.com.
About American Rag
There is more to living the good life than meets the eye. One needs a certain verve and appreciation for the simple luxuries. Fortunately, that kind of flair can be bought. At American Rag Compagnie, the unique specialty stores located in Los Angeles and Newport Beach, you will find everything you need to live the good life!
American Rag Compagnie is a mainstay of California culture. Founder, Mark Werts, has been recognized as one of the most innovative and trendsetting retailers in the United States. Mr. Werts and his buying team have traveled the world in pursuit of unique and exclusive merchandise to fill the American Rag stores.
SOURCE PAX Labs, Inc.