Payday Advance Loans: Payday Loans Organization Ltd Acquired

Payday Loans Organization Ltd acquires payday advance loans site to expand its current web property portfolio.

Jun 24, 2013, 05:30 ET from PayDay Loans Online Services Ltd

BALTIMORE, June 24, 2013 /PRNewswire-iReach/ -- Payday Loans Organization Ltd, an established organization within the loans marketplace acquired payday advance loans website in a bid to expand its portfolio and fortify its position from a lender standpoint. The acquisition was in the works for over seven months and was completed earlier this week for an undisclosed amount. Analysts at Payday Loans Organization Ltd are confident the ROI on this acquisition will be in the ratio of 3:1 within three years and predict the new website will allow the company to enter new markets and take on bigger opportunities.

"Payday advance loans are an aggressive marketplace. This acquisition will allow us to compete in a market that is currently saturated with global brands. We expect to increase our market share within this segment by at least twelve percent within the next eight months," explains Matthew, an internal analyst with Payday Loans Organization Ltd.

Johnny Gordon, CEO and founder of Payday Loans Organization Ltd considers this acquisition to be an "epic moment" and explains the dynamics as follows:

"Payday advance loans are becoming increasingly attractive solutions for short-term borrowing needs. We had the option to launch either a brand new Web property to acquire an existing site. We chose the latter and are very confident that the synergy of the operation is going to deliver record growth for us. When we were short-listing potential takeover candidates, was at the top of our list for key reasons, such as size of the lender network and a strong client base. was a winner on all fronts and currently averages over 3,000 lenders within its network. These new relationships will allow us to compete aggressively and generate substantial new business within the payday advance loans marketplace."

"The board cleared the takeover unanimously and voted 9:0 in favor of the acquisition," adds Matthew. is a free site that allows borrowers to obtain payday advance loans without much hassle. Traditionally, the process of obtaining a payday loan involved time-consuming research and several rounds of negotiation and documentation. This frustrated customers and made the process of obtaining a payday advance extremely cumbersome. Furthermore, rejection rates were very high and took up weeks, if not months, of processing time. eliminates all the hassle from the process of obtaining a payday advance. One simple application form connects borrowers with multiple lenders. Upon successful completion of the application, multiple lenders contact borrowers with terms, interest rates, and other parameters. The borrower can then choose a site that best matches her/his needs and budget criteria.

This extremely powerful process is accomplished within a matter of seconds and funds are often deposited within as little as twenty-four hours. Thus far over 10,000 customers have used the services offered by and have collectively obtained millions of dollars in payday loans. Interest rates are substantially lower and the time saved is an enormous resource gain.

For more information and to request a quote, visit

Media Contact: Johnny Gordon, Payday Loans Organization Ltd, (818) 533-1996,

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SOURCE PayDay Loans Online Services Ltd