Payless Pops Up in Times Square
Affordable fashion retailer steps up the holiday shopping experience with pop-up stores
NEW YORK, Nov. 20, 2018 /PRNewswire/ -- Payless, a trusted name in footwear and accessories for over sixty years, recently opened its first ever holiday pop-up location in New York City. The temporary store concept, located at 136 W 42nd Avenue, between Times Square and Bryant Park, is offering great deals on its entire selection of shoes, handbags, and accessories throughout the holiday season.
"No matter the setting, we have the season's best trends at the amazing prices our customers expect. We wanted to try a new approach and a different store layout to showcase our product offering and better highlight our top brands," commented Darren Haddock, Senior Vice President of Retail Operations for Payless. "What better place to try out this concept than the hub of holiday shopping excitement, right in the heart of New York."
In addition to the New York location, the company opened eight additional pop-up stores across the country. The temporary locations, many of which are housed in large, open industrial spaces, have a more modern look and feel than traditional Payless brick-and-mortar stores.
"We've got some exciting things going on at Payless, and the pop-ups are just one of the many projects we've been working on," commented Sara Couch, Head of Marketing for Payless. "This is what it looks like when a sixty-year-old company starts to step out of its comfort zone and have a little fun."
Payless is inviting shoppers to stop by the Times Square pop-up location during the Black Friday weekend to explore the new concept and refuel with complimentary snacks, a welcome respite for weary shopping warriors. And for those customers who would rather not fight the crowds at all, the full array of styles is always available at payless.com.
About Payless
Payless is one of the largest specialty footwear retailers in the Western Hemisphere, offering a vast array of style, brand and size selections at affordable prices for every member of the family. Founded in in 1956, today Payless serves millions of customers through our extensive global network of over 3,400 stores and an increasing eCommerce presence. We employ nearly 18,000 associates in over 40 countries worldwide and are committed to providing an inclusive work culture for all members of the Payless team. While our footprint has expanded over the past six decades, the Payless mission of providing high-quality, accessible style and excellent customer service remains unchanged. To learn more, visit www.payless.com and connect with us on Instagram, Twitter, and Facebook.
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Lauren Jeffords
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SOURCE Payless
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