Payless ShoeSource Announces Military Discount Program in All U.S. and Puerto Rico Stores Beginning This Independence Day Weekend

TOPEKA, Kan., June 30, 2011 /PRNewswire/ -- Officially launching this Independence Day weekend to honor and support the members of the U.S. Armed Forces and their dedication to serving the country and maintaining its freedoms, Payless ShoeSource announced a new ongoing Military Discount Program in all its stores nationwide and in Puerto Rico offering all American military personnel and their immediate family members 10 percent off on all purchases.  

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"There is truly no way we can ever properly thank the members of the U.S. Armed Forces for all that they do to protect and serve our country and maintain freedom every minute of every day," said LuAnn Via, president and CEO of Payless.  "This program is a small way we can show our respect and support to the soldiers that serve and to help their families by making life a bit easier for them."

The discount offer is expected to be ongoing and is valid for all U.S. Armed Forces personnel and their qualified dependents. A valid U.S. Armed Forces ID must be presented at time of purchase.  The 10% discount is taken off of any full price, sale or clearance items; the discount is available on top of other sales, such as Payless' signature BOGO -- Buy One Get One Half Off -- sale, as well as other promotional offers. The program is not valid in the Payless stores that are located in Shopko retail outlets across the Midwest or at www.payless.com. 

About Payless & Collective Brands, Inc.

Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories for all to enjoy. Payless offers customers a range of well-recognized brands such as Dexter®, Airwalk®, Champion®, Above the Rim® and Smart Fit®, as well as designer labels by Christian Siriano, Lela Rose, Isabel Toledo and Silvia Tcherassi. As of the end of the first quarter 2011, the company operated nearly 4,500 stores throughout the Americas and an online store (www.Payless.com) and also has nearly 80 franchised stores located in Asia, Eastern Europe and the Middle East.

Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion®, Zoe & Zac(TM), the first-ever affordable green footwear brand, and designer collections by fashion designers Christian Siriano, Lela Rose, Isabel Toledo and Silvia Tcherassi; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider® Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Above The Rim®, Vision Street Wear®, STRIKEFORCE(TM), Clinch Gear(TM), Sims®, Lamar® and LTD®, World Snowboarding Championships(TM) and Hind®. Information about, and links for shopping on, each of the Collective Brand's units can be found at www.collectivebrands.com.

SOURCE Payless ShoeSource