NEW YORK, April 23, 2015 /PRNewswire/ -- PCH (Publishers Clearing House), a leading interactive media Company, has announced the acquisition of LiveToWin, a Boston-based mobile development studio created by mobile gaming company Online Convergence Corp.
Online Convergence launched LiveToWin, its flagship mobile app, on iOS and Android in 2013. The app entertains and engages users through polls, videos and free entries to daily sweepstakes. The LiveToWin app resonates particularly well with a younger (18-35) demographic, which is a key growth opportunity for PCH.
This acquisition is part of a larger strategic vision for PCH to expand its dominant position as the premier free-to-play, chance-to-win media and entertainment Company. The LiveToWin acquisition is the second acquisition this year for PCH following the recent acquisition of Plethora Mobile, a NYC-based programmatic platform for mobile advertising.
"We are accelerating our investment in cutting-edge media, entertainment and commerce offerings, and establishing PCH as a premier destination for digital entertainment," said Mark Cullinane, SVP/GM, Digital at PCH. "As such, we are looking to acquire industry leading digital properties and talent, as well as expand into key markets. This acquisition accomplishes all of that – it provides us with a best-in-class digital entertainment app, the talented team who developed it, and it gives us a Boston presence, which we are already leveraging as a market rich in talent."
Late last year, PCH announced several high profile talent acquisitions including James Jones, formerly VP of Digital Media and Gaming for Hasbro, Jason John, VP of Marketing for Gilt and Steve Bagdasarian, VP of Business Development and Strategy for FIKSU. The Company is poised for tremendous growth in the future across both its consumer-direct business as well as Liquid, its data-powered ad solution platform.
"The message we are sending is clear, if you want to create and market great products while working with some of the best talent in the industry, this is the place to be," added Cullinane. "We will continue to look for strategic acquisition opportunities as we build up the Boston studio and take advantage of the talent that the Boston area offers."
About Publishers Clearing House
Publishers Clearing House has been a leader in direct marketing and chance-to-win opportunities since 1953. As consumers have evolved to online, and now mobile media and entertainment consumption, PCH has also evolved its offerings as well. With 20MM unique monthly visitors, over 100MM consumer profiles, and a passionate member base, PCH has established itself as a premier destination for free-to-play digital entertainment. This is supported with over 15 digital game titles, PCH Search&Win, PCH FrontPage, 10,000+ consumer products, and numerous prize opportunities with over $250MM in prize money already awarded.
SOURCE Publishers Clearing House