PCS Wireless disrupts mobile device distribution with "repaq": Certified Pre-owned Tier 1 Smartphones with premium protection

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Feb 21, 2016, 03:30 ET from PCS Wireless

BARCELONA, Spain, Feb. 21, 2016 /PRNewswire/ -- PCS Wireless, a provider of mobile device lifecycle services for fortune 1,000 companies throughout the world, today unveiled "repaq," a new brand of retail packaged, certified pre-owned, tier 1 smartphones with 12 months of premium protection for the consumer.

The debut of repaq, which will showcase the formalization of PCS Wireless' forward distribution services, will allow retailers around the world the ability to offer consumers direct access to top smartphone brands at discount prices, with full protection.

"With the days of subsidized phones behind us in many markets, global consumers today understand the purchase of a smartphone is no longer a small investment," said Ben Nash, CEO of PCS Wireless. "repaq provides this global consumer market access to the mobile devices they require at the prices they can afford. repaq's 12 months of premium protection ensures that the consumer's mobile device, which often is the centerpiece of one's life, is secure."

At launch, repaq will be available in more than 65 countries, which aligns with the product's distribution strategy to be the market's first global brand of certified pre-owned mobile devices.

With today's mobile market being driven largely by devices with MSRP's of $599.00 and up, there is a large consumer segment demanding lower-cost options. repaq, created to serve the $349.99 MSRP consumer, is complimentary to PCS Wireless' existing unlocked mobile device options for retailers and consumers.

At a more aggressive MSRP of $249.00, the PCS Customized CPO Program offers Mobile Network Operators and MVNOs a program to sell certified pre-owned smartphones inclusive of their branding, enabling their consumers access to top tier smartphone devices at pricing that makes sense for that particular segment.

Completing the PCS Wireless unlocked device offering is Posh Mobile, a U.S brand of dual SIM, unlocked Android devices that fill new consumer demand both online and in emerging markets, at the $139.99 MSRP price point. Offering a complete mobile portfolio of 15 models of smartphones, phablets and tablets, the company inventories models for both the Americas and EMEA to ensure a just-in-time inventory model for the local distributor and consumer acceptance in global markets.

This PCS unlocked device triple play of repaq, Customized CPO and Posh Mobile equips today's retail supply chain with branded, cost-effective solutions at 3 important price tiers that are commonly ignored or underserved in global markets.

"These strategic brand investments will increase consumer demand, in our current and growing sales channels, which will allow us to expand the scope and dynamic of our vendor relationships within our Reverse Logistics and Asset Recovery businesses," added Nash. "The key to our continued growth is clearly in providing quality, cost effective products in all emerging segments we service globally."

The company will be participating in Mobile World Congress 2016 in Barcelona Spain February 22-25 and is located at Booth E 1E30 in Hall 1 at the main entrance.

About PCS Wireless
Co-founded in 2001 by Ben Nash and Praveen Arora, PCS Wireless (pcsww.com) is a leading provider of mobile device lifecycle services for fortune 1,000 companies throughout the world. PCS specializes in the responsible and profitable re-distribution of new and pre-owned phones, tablets, accessories and other wireless equipment, and directly serves more than 80 countries.

PCS dynamically optimizes the mobile device supply chain, closing the gap between early adopters and price sensitive consumers by making smartphones and tablets readily accessible to consumers across multiple global sales channels.

In 2014, PCS Wireless launched Posh Mobile, a full line of unlocked dual sim GSM Android devices that combine style and affordability.