NEW YORK, April 11, 2019 /PRNewswire/ -- Peach & Lily, the pioneering skincare digital marketplace that brought K-beauty to the west, today announced its partnership with Opening Ceremony to launch their pop-up, PEACHxCEREMONY, bringing the coveted 17 winners of the 2019 Best of Korean Beauty Awards to its Soho location today through Thursday, April 18, 2019.
This marks Peach & Lily's second collaboration with Opening Ceremony. Last September, the beauty company collaborated with the fashion marketplace for a demo of its namesake skincare collection and a beauty master classes with Founder Alicia Yoon.
"While online shopping has its merits, much about the beauty space is about the physical experience from a soothing, moisturizer to a tingley toner. We want to bring that curated, fun, intimate experience through this collaboration to our customers. And we're particularly excited to be working with Opening Ceremony again as we closely identify with their vision - all items in the store go through an extensive selection process that stays true to the brand's unique style and values," said Yoon.
PEACHxCEREMONY is part of a continued effort to introduce Peach & Lily's safe and unique formulas to a broader market in response to the demand for more clean beauty products for the conscientious consumer. Last month, Peach & Lily expanded its cult-favorite skincare collection from 250 locations to all Ulta Beauty stores nationwide due to Yoon's successful tour and the resulting increased demand.
"We are happy to be partnering with Alicia and Peach and Lily again at Opening Ceremony," notes Bettina Cho, VP of Special Projects & Legal Affairs. "I've been a longtime fan of the brand, as well as its in-house line—in fact, Alicia's Glass Skin Serum is a staple in my daily routine! Introducing the best of this year's curation of products, all of which are affordable yet luxurious, to our audience is really exciting."
Visitors can stop by the pop-up on opening night to receive a complimentary Peach & Lily Original Glow Sheet Mask and headband (while supplies last) and ask Yoon, a licensed esthetician and skincare expert, their skin-care questions on the spot.
About Peach & Lily
Peach & Lily, the leading innovation-based, direct-to-consumer K-beauty retailer, is credited with introducing the Korean beauty movement to the western world. The retail platform, founded in 2012 by entrepreneur, Harvard Business School graduate, and licensed esthetician Alicia Yoon, functions as the largest and most selective portal for Asian beauty, and is famous for its renowned and rigorous curation process. The Peach & Lily Collection, launched in 2018, redefines ethical, toxin-free, science-based beauty practices with proprietary formulas that break the boundaries of beauty innovation.
SOURCE Peach & Lily