Peak Sport's 2010 - 2011 Winter & Spring Sales Fair Kicked Off in Xiamen

Entered into strategic cooperation agreements with internationally renowned sports organizations and media

May 19, 2010, 21:37 ET from Peak Sport Products Co., Limited

HONG KONG, May 19 /PRNewswire-Asia/ -- Peak Sport Products Co., Limited ("Peak Sport" or the "Company", HKEx Stock Code: 1968), a well-known branded sport products company in China, kicked off its 2010 - 2011 Winter & Spring Sales Fair in Xiamen International Conference and Exhibition Center on 18 May 2010, and entered into strategic cooperation agreements with several internationally renowned sport organizations and media, which further internationalize the Peak brand.

During the sales fair, Peak Sports showcased its latest products for 2010 winter and 2011 spring, which includes footwear products using newly designed extra-light soles and apparels made by new environmental-protection materials. Distributors showed overwhelming responses to all the new products exhibited in the sales fair.

On the opening day of the sales fair, Peak Sports held a signing ceremony with several internationally renowned sports organizations and media. The details of the agreements are as follows:

    1. Peak Sport has agreed with New Zealand Olympic Committee to supply
       professional sports gear in 2012 Summer Olympic Games, 2010 Youth
       Olympic Games and 2010 Commonwealth Games. At the signing ceremony,
       Terry Daly, the Commercial Director of New Zealand Olympic Committee,
       stated that this cooperation reflected their confidence in Peak Sport's
    2. Serbia National Basketball Team (former Yugoslavia National Basketball
       Team) will wear Peak Sport's basketball gear in all tournaments to
       further enhance Peak Sport's brand image.
    3. Peak Sport has been sponsoring the Stankovic Cup for 5 consecutive
       years since 2005. The Stankovic Cup is one of the most well known
       intercontinental basketball tournaments in the heart of Chinese
       basketball fans, and one of the highest ranking international
       basketball tournaments in China. The cooperation with Stankovic Cup
       shows Peak Sport's dedication to promoting the international image of
       the Peak brand and providing its continuous support for the development
       of basketball games in China.
    4. Peak Sport is going to launch a TV program "The Legend" with Jiangsu
       Broadcasting Corporation in this year. Being linked up with Peak
       Sport's key brand promotional campaign, "2010 Peak 5 Vs 5 Basketball
       Challenge", the TV program will describe how young basketball players
       struggle physically and psychologically to win a tournament and make
       their basketball dreams come true. The program also exhibits the young
       Chinese players' enthusiasm towards basketball sport from different
       perspectives. Through series of competitions, talented basketball
       players will be selected to receive special training. The final 3
       winners will be sent to the US where they will receive professional
       basketball training, interact with NBA players, and be assimilated into
       the NBA competitions and culture.

Mr. XU Zhihua, Chief Executive Officer and Executive Director said: "We expect to achieve strong results in the sales fair. By carrying out our international branding strategy in promotion, expanding our professional product offerings and further strengthening our research and development, believe that able to maintain our unique position in the Chinese professional sport products market, further enhance the popularity of our brand, and deliver sustainable business growth."

About Peak Sport Products Co., Limited

Peak Sport Products Co., Limited is a leading branded sport products company in China and was listed on the Main Board of the Stock Exchange on 29 September 2009. Peak Sport is primarily engaged in designing, developing, manufacturing, distributing and marketing sport products (including footwear, apparel and accessories) under the "PEAK" brand. As at 31 March 2010, the number of Peak Sport's retail outlets has exceeded 6,400 and the Company's products are exported to over 70 countries. Peak Sport executes a focused international branding strategy and has become an exclusive official marketing partner of the NBA in China since October 2007.

    For further information, please contact:

    Porda International (Finance) PR Group
     Ms. Keely Chan
     Tel:   +852-3150-6760

     Ms. Kelly Fung
     Tel:   +852-3150-6763

     Ms. Fiona Ko
     Tel:   +852-3150-6750

     Ms. Karina Ng
     Tel:   +852-3150-6737

     Fax:   +852-3150-6728

    Peak Sport Products Co., Limited
     Ms. Jacqueline Wong, IR Manager
     Tel:   +852-3163-1380

SOURCE Peak Sport Products Co., Limited