Peel Launches Social TV Experience

Jan 10, 2012, 10:00 ET from Peel

SANTA CLARA, Calif. and LAS VEGAS, Jan. 10, 2012 /PRNewswire/ -- Peel, the company dedicated to reinventing the way you watch TV, announced today the launch of Peel 2.0, featuring a social platform within the app. With millions of recommended shows viewed, Peel now enables users to share their favorite shows and "Guilty Pleasures" as well as see what their friends and family are watching, follow contacts, post recommendations and comment on posts – all within the free Peel App for iOS devices available at the iTunes App Store.

Whether using as a standalone app or paired with Peel's Smart Remote device, Peel eliminates the need for complicated TV listings and brings users closer to the shows they love. Peel makes it easy to discover your next favorite show with customized programming recommendations in an elegant and intuitive application. Peel 2.0 connects users to their social network to share their viewing experiences and take TV watching to a whole new level of community engagement.

Conversations about TV have traditionally been a "water cooler" experience. People often learn about new shows they may want to watch from friends and family. Peel is harnessing that social behavior by bringing those conversations into the Peel App experience. Users can see what their friends are watching and marking as their favorite shows. This new social curation complements Peel's intelligent algorithm-driven TV recommendations, offering users two tiers of compelling recommendations.

Peel 2.0 enables users to sign up within the app or to create an account using their Facebook login. Users can share why a show is worth watching as well as their thoughts on news, sports and movies. When users list a new favorite show or "Guilty Pleasure," the activity is posted to their activity feed.