Peel Smart Remote App Hits 50 Million Activations; Tops 130 Million Remote Commands On Oscar Sunday

Peel Smartphone Application Growth Spurred by Preload Deals with Samsung, HTC; Enables Networks to drive "Peel-In™" to their TV Shows in Real-Time

Mar 06, 2014, 11:15 ET from Peel

MOUNTAIN VIEW, Calif., March 6, 2014 /PRNewswire/ -- Peel, the company dedicated to reinventing the connected living room experience, announced today it has surpassed 50 million activations of its innovative smart TV remote application, doubling in size in just the last six months. The company, which is on track to exceed 125 million activations by the end of 2014, handles 85 million unique remote control commands from its smartphone app users every single day. Peel recently set a record for remote commands handled in a single day, topping 130 million for Oscar Sunday—eclipsing its prior peak of 110 million on Football Championship Sunday.

"Reaching 50 million activations and 2.5 billion monthly remote commands are important milestones for our company," said Bala Krishnan, co-founder and chief product officer for Peel. "TV networks and brand advertisers have begun to recognize that Peel represents the connected and measurable future. What Nest is doing for thermostats, Peel is doing for TV remotes as part of the growing Internet of things."

Peel users can easily navigate personalized viewing recommendations on their smart phones and tablets and then tap on their mobile screens to launch preferred programming on their TV.  For networks promoting television shows or movies, "Peel-In" advertising gives them unparalleled access to a captive living room audience in "consumption mode."  The patent-pending Peel-In technology allows users to tune in directly to a TV show or movie, record the show on their DVR, set up a calendar reminder, or share with friends simply by clicking on a promotional banner. Marketing campaigns can be targeted in real-time based on demographics, location, TV commercial exposures, and both past and present TV viewing behaviors.

"No other advertising medium provides the same level of immediacy, relevancy and reach along with in-depth analytics data," added Krishnan. "The click-through rate for these ad units often exceeds 20%, and users can also share images and show content with their social networks to further broaden advertisers' reach."

Peel is available free in the Apple App Store and on Google Play and has been pre-loaded on many Samsung and HTC Android phones and tablets. Among these is the recently announced Samsung Galaxy S5, which is projected to sell in excess of 100 million units.

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About Peel
Peel was founded to redefine the home entertainment experience by seamlessly connecting users via their mobile devices and social media with personalized TV, cable and streamed content recommendations. With more than 50 million users in 200 countries and 1 billion tune-ins via its smart remote app, Peel is the recognized leader in intuitive program discovery, seamless living room control, and TV program interaction. For more information, visit