PEEPS® Celebrate 60 Years by Expressing PEEPSonality With a New Survey & Website

Feb 27, 2013, 11:15 ET from PEEPS

BETHLEHEM, Pa., Feb. 27, 2013 /PRNewswire/ -- Easter 2013 -- This Easter, PEEPS® wants you to Express your PEEPSonality by responding to a humorous new survey on PEEPS® pop culture at the new


What's Your PEEPSonality?

This week, PEEPS® launched its 2013 survey.  PEEPS® wants to know about consumers' favorite shapes, colors, flavors and more.  While this light-hearted survey will only take a few minutes to complete, the questions will evoke memories from a lifetime of enjoying PEEPS®!  Fans can take the survey at or at

New PEEPSonality at the new! 

This colorful and fun new site will allow fans to really connect with their PEEPS®.  Fans can Express their PEEPSonality by clicking on links to: Fun with PEEPS®, PEEPS® are Talking, Cookin' with PEEPS®, Products, Promotions and more!

In addition, fans can download or upload recipes, crafts, images of PEEPS® and personal stories. The site also offers consumers an opportunity to view the new PEEPS® commercial, set to air in early March.

Mark Hoffman, Senior Brand Manager for PEEPS® at Just Born, commented, "We love to engage our PEEPS® fans. The new website provides a more contemporary design aimed at providing 'all things PEEPS®' in one location.  The enhanced content allows for easy links to social media making it easy to use and share ideas.  We will also have an area where our fans will be able to enjoy taking the survey and exploring the other PEEPS® events happening around the country."

Just Born, Inc. is a family owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. GOLDENBERG'S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A.