PEEPS® Celebrates Valentine's Day with Cherry Shaped and Flavored Marshmallow, Dipped and Drizzled in Chocolate

Jan 14, 2013, 07:00 ET from Just Born, Inc.

BETHLEHEM, Pa., Jan. 14, 2013 /PRNewswire/ -- Valentine's Day 2013 – This Valentine's Day, PEEPS® fans will fall deeply in love with new PEEPS® Cherry Flavored Marshmallow Dipped & Drizzled in Chocolate.  These delicious new cherry treats are reminiscent of when candy was hand-crafted and individually decorated.  This will be the first time that PEEPS® will be adorned with a decadent layer of rich chocolate on the bottom and drizzled over top.

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Fans will notice the new packaging that features deep red accents, perfectly themed for Valentine's Day.  This sweet new Cherry indulgence is available in a 3-ct package.

Mark Hoffman, Sr. Brand Manager for PEEPS®, commented, "Our chocolate dipped PEEPS® have been a phenomenal success, and the new PEEPS® Cherry Flavored Marshmallow Dipped & Drizzled in Chocolate will definitely excite our fans. This eye-catching product marks several firsts: it's our first time drizzling chocolate on PEEPS® and it's our first cherry shaped and flavored PEEPS®.  The taste is amazing and will quickly become a fan favorite."

Treats in the Valentine's Lineup:

  • PEEPS® Chocolate Dipped Strawberry Creme Flavored Marshmallow Chicks (3 ct)
    available in milk and dark chocolate.
  • PEEPS® Chocolate Covered Raspberry Flavored Marshmallow Hearts in single-serve packages, available in milk and dark chocolate.
  • PEEPS® Pink Hearts (2 ct or 6 ct).
  • PEEPS® Sugar-Free Hearts (3 ct).
  • PEEPS® Chocolate Mousse Flavored Marshmallow Bears (6 ct).
  • PEEPS® Vanilla Creme and Strawberry Creme Flavored Hearts (9ct).
  • MIKE AND IKE® Passion Mix in 5 oz Theater Boxes.
  • HOT TAMALES® Untamed Love Mix in 5 oz Theater Boxes.

PEEPS® fans can find these treats at their favorite stores, or visit where they can also find BRAND-themed merchandise and apparel.  Fans can also connect with PEEPS® through or visit the exciting and interactive site to create a personal PEEPS® World and find delicious recipes, fun crafts and PEEPS® art.  In addition, fans can submit their own crafts, recipes, or art. 

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, and TEENEE BEANEE® Brand Candies. GOLDENBERG'S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A. 

SOURCE Just Born, Inc.