PEEPS® Chick Drop Highlights New Year's Eve at PEEPS Fest™ in Bethlehem, PA

Dec 07, 2011, 09:10 ET from Just Born, Inc.

BETHLEHEM, Pa., Dec. 7, 2011 /PRNewswire/ -- PEEPS Fest™ is returning and will run from Dec. 28-31 at the new ArtsQuest Center at SteelStacks, 101 Founders Way, Bethlehem, PA.   It will culminate Dec. 31 at 5:15 p.m., with the dropping of the 85 lb., 4.5-foot-high lighted PEEPS® Chick and fireworks to welcome in the New Year.

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PEEPS Fest is a dynamic, interactive family event highlighting the beloved marshmallow confection and featuring live music, art and PEEPS®-related programming. The fun-filled family festival that takes place in Bethlehem each holiday season will be better than ever in 2011, with a new location, additional day of programming and more family fun.  For the first time, admission to the festival will be free!  Select events will require admission tickets. The event is presented by Just Born, Inc., the company that manufactures PEEPS®, and the nonprofit arts organization ArtsQuest™.

Mark Hoffman, PEEPS® Brand Manager at Just Born, commented, "We are looking forward to PEEPS Fest™ 2011 as we have increased the excitement level again! PEEPS Fest™ Festival's new location at ArtsQuest Center, its extended programming and free admission to many of the events are sure to be popular!  We invite everyone to join us at the festival's end for the free fireworks display and PEEPS® Chick drop to celebrate the arrival of the New Year!"

PEEPS Fest™ hours are noon-5 p.m. Dec. 28-31.  To see the schedule of events and activities, or to purchase tickets to the character breakfast, family disco lounge and New Year's Eve Party, please visit or call 610-332-3378.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. GOLDENBERG'S PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A.

For more information, please visit where PEEPS® fans will also find information about the first "Deck The PEEPS®" Holiday Art Contest and upcoming "PEEPS® Magical Moments Tour."

SOURCE Just Born, Inc.