BETHLEHEM, Pa., March 24, 2011 /PRNewswire/ -- Just Born, Inc., maker of PEEPS® Brand candies, is sending its PEEPSTER Volkswagen "chick" on a tour of the Northeast, Mid-Atlantic and Midwest to celebrate its NEW www.peepsandcompany.com online store and to connect directly with loyal fans and new fans in select markets. While on its journey to promote www.peepsandcompany.com, the PEEPSTER will distribute free candy and prizes to all their fans. In addition the PEEPSTER will provide one-of-a-kind photo opportunities and live Facebook updates.
PeepsandCompany.com features candy and merchandise from the company's signature candy brands: PEEPS®, MIKE AND IKE®, HOT TAMALES® and PEANUT CHEWS®. The PEEPS AND COMPANY® online store brings excitement and an immersed consumer brand experience similar to that of its physical flagship store in National Harbor, MD. The online store offers a wide selection of branded merchandise, which includes candy, apparel, toys, drink ware and more. There are products and special offers available only online.
Paul Gustafson, Chief Engineer of the PEEPS® tour, commented, "The tour will utilize social media to allow fans to follow our progress on the road using an interactive map, see videos and pictures, read our journal, and even request the car to stop in their town. This will all be embedded in Facebook and through a special domain – sweetnesstour.com that will launch Monday. The tour will reflect how our peepsandcompany.com store marries tradition and current trends to create the best experience for our fans."
The PEEPSTER can visit you!
Media and other organizations interested in hosting the PEEPSTER can use the following very tentative schedule to decide on their potential request for PEEPSTER visits.
New York City, 3/28 & 3/29
Chicago 4/2 - 4/3
New Jersey & Philadelphia 4/12
Washington DC 4/15 - 4/16
Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS, HOT TAMALES, MIKE AND IKE, MIKE AND IKE ZOURS and TEENEE BEANEE Brand Candies. PEANUT CHEWS Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A. PEEPS AND COMPANY®, PEEPS®, HOT TAMALES®, MIKE AND IKE® and PEANUT CHEWS® are registered marks of Just Born Inc. All rights reserved.
SOURCE Just Born, Inc.