NEW YORK, Sept. 15 /PRNewswire/ -- Peer39, the market leader in semantic advertising solutions, today announced integration of the company's semantic targeting capabilities with AppNexus, the real-time advertising platform for ad networks, demand-side platforms, trading desks, and other leading online advertising companies.
This partnership will enable clients on the AppNexus platform to access Peer39's semantic data to target and optimize their display advertising campaigns. In addition, semantic targeting data can be leveraged with other targeting technologies to provide a superior, comprehensive targeting solution which allows for maximized performance.
Forward-thinking companies in the online advertising ecosystem are constantly seeking more opportunities to optimize display advertising in real-time using targeting data in a privacy-friendly manner. Peer39's technology satisfies this need by identifying the meaning and sentiment of content, and then standardizing those insights into an advertiser-focused taxonomy.
"Buyers want relevant inventory," said Peer39 CEO Andy Ellenthal. "Our semantic categories on the AppNexus platform enable any buyer to access and target the right content for campaign goals, and avoid any impressions that are unfavorable, objectionable, or just don't jive with the brand message. With Peer39's semantic data available on the AppNexus platform, exchange buyers now have a powerful tool that drives meaningful uplift in campaign performance and targets ads only to appropriate, brand-safe inventory. Overlaying content relevancy across AppNexus inventory helps make any ad buy smarter and more effective."
"Semantic targeting is a foundational tool for buyers looking to enhance campaign performance," said Brian O'Kelley, CEO of AppNexus. "We built AppNexus to help our clients get where they want to go. Now, we're delighted they can plug in Peer39's semantic data seamlessly to not only meet, but exceed their campaign objectives."
"Using Peer39, we can apply semantic targeting and category data to every ad buy we run on the AppNexus platform, whether real-time bidded or direct inventory," said Matthew Greitzer, COO and Co-Founder of Accordant Media. "With access to Peer39's data, all impressions can now be relevant so we never have to buy Run of Network again. Working with Peer39 on AppNexus is massively scalable and makes buying easy and transparent. It will be a go-to tactic for our campaigns going forward."
Peer39 has developed proprietary semantic advertising technology that provides targeting data that accurately and efficiently matches online ads to content. The company's patented natural language processing and machine learning algorithms are able to understand the meaning and sentiment of content, thus empowering networks, exchanges, publishers, and emerging advertising platforms to boost monetization. By processing thousands of URLs per second and enabling over a billion ad requests daily, Peer39 provides a semantic targeting solution built to address the real-time needs of today's online advertising ecosystem. Headquartered in New York City, Peer39 maintains a research and development center in Israel. Peer39 Labs conducts primary research in semantic analysis and targeting technologies resulting in numerous patents covering its technology and business practices. For more information, please visit www.peer39.com.
AppNexus is the real-time advertising platform for ad networks, demand-side platforms (DSPs) and other leading online advertising companies. Founded and managed by the pioneers of the Web's original and most successful ad exchanges at Yahoo!'s Right Media and Google's DoubleClick, AppNexus offers a comprehensive suite of core infrastructure and ad technology capabilities including data management, optimization, APIs, financial clearing and support for directly negotiated media campaigns. Overall, AppNexus empowers sophisticated companies to build, manage and optimize their entire display advertising businesses and provides single-point integration to the largest sources of inventory, including the major aggregators and exchanges like Google's DoubleClick and Microsoft's AdECN.
Based in New York City, AppNexus is backed by an outstanding group of investors, including Marc Andreessen and Ben Horowitz from LoudCloud/OpsWare; First Round Capital; Venrock; Grape Arbor; Kodiak Venture Partners; Ron Conway; and Khosla Ventures. For more information, go to www.appnexus.com.