PEET'S COFFEE LAUNCHES THE SEASON WITH NEW FLAVORS, FLARE AND FUN

Peet's is sending lucky customers home for the holidays with a new sweepstakes, alongside a Vanilla Latte-inspired fragrance collaboration, colorful koozies and seasonal coffeebar favorites like Peppermint Bark Matcha, spice, mint and cherry to top things off

EMERYVILLE, Calif., Nov. 4, 2026 /PRNewswire/ -- Peet's Coffee, the original craft coffee roaster, is making coffee feel like home again as it introduces this season's Holiday Blend, a new lineup of  beverages and food, and a collection of giftables. The season also brings the "Home for the Holidays" Giveaway, along with seasonal merchandise, gift cards, and a new collaboration with LAVANILA inspired by one of Peet's most beloved coffee flavors.

"Holiday coffee has a way of bringing people back to the moments and traditions they look forward to every year," said Cara Schlanger, Director of Retail. "This year, we're leaning into that feeling of home while giving Peetniks new ways to enjoy the season, whether that's sharing a moment over a fresh pot with family or friends, trying a holiday drink while finding a little Peet's inspiration to take home to them."

Peet's Holiday Menu Brings the Flavors of the Season to the Coffeebar

For six decades, Peet's has stayed true to the craft that started it all. This holiday season, Peet's is introducing a new lineup of limited-time beverages designed to celebrate the season, alongside returning holiday traditions and seasonal food offerings.

New and seasonal beverages include:

• Peppermint Bark Matcha: Creamy white chocolate sauce, peppermint syrup, and cold milk are blanketed with a plush Peppermint Matcha Dream Top and a sprinkle of peppermint crunch. A fresh take on holiday nostalgia.
  • Peppermint Matcha Dream Top can be added onto any iced beverage
• Holiday Spice Latte: Espresso and steamed milk with the festive flavor of holiday spice, evoking favorite holiday memories. Available iced and with or without Vanilla Dream Top.
• Peppermint Mocha: The perfect combination of soothing peppermint, rich chocolate mocha and steamed milk. Available iced with or without Vanilla Dream Top.
• Sparkling Black Cherry Energy: Sweet black cherry purée, club soda and approximately 80mg of plant-derived caffeine, plus L-theanine and 100% of the daily recommended value of Vitamin B-12 to help support sustained energy.
• Holiday Blend: A limited-edition, bold and well-balanced roast created to bring the comforting and grounding ritual of coffee into the holiday season.

Peet's is also adding two seasonal food offerings inspired by classic holiday flavors:

• Iced Gingerbread Loaf: Inspired by a favorite holiday cookie, this seasonal treat pairs perfectly with a cup of Holiday Blend.
• Mini Apple-Cran Queen Croissant : Tart cranberry and juicy apple come together in a flaky pastry for a festive seasonal bite.

Peet's Gives Peetniks a Chance to Win Their Way Home for the Holidays

Now live, Peetniks can enter by scanning the QR code featured on holiday packaging available at participating Peet's coffeebars and retailers nationwide or online at peets.com/holiday2026. Peet's Holiday Blend is also available at national retailers in both bagged coffee and single-serve K-Cup(R) pod formats. Winners will be selected weekly from November 23 through December 14, with each winner receiving a Southwest Airlines e-voucher for holiday travel.*

Bring the Flavor of a Favorite Peet's Latte Home with LAVANILA and Seasonal Giftables

Peet's is also making the holidays giftable beyond the coffeebar with a curated range of seasonal merchandise, nostalgic stocking stuffers, packaged treats, and gift cards, alongside a limited-edition collaboration with LAVANILA, a pioneer in natural beauty and the creator of the world's first healthy, skin-first fragrance. Bringing together two originals in their respective crafts, the collaboration reimagines the comforting flavor and aroma of Peet's Vanilla Latte as a new way to experience the coffeehouse ritual beyond the coffeebar.

Available beginning November 2, the LAVANILA collection includes:

• Vanilla Latte Candle: This warm, gourmand candle brings the coffeehouse experience home. Made with 100% soy wax and a cotton wick, it reflects LAVANILA's thoughtful approach to fragrance with a cleaner, more considered way to transform a space. With 50+ hours of burn time, this comforting holiday ritual lingers long after the last latte. Available at LAVANILA.com, Amazon, Ulta, and participating Peet's Coffee coffeebars.
• Vanilla Latte Body & Hair Mist: Vanilla Latte made to wear. This light, layerable mist wraps the hair and body in a creamy, coffeehouse-inspired scent. True to LAVANILA's skin-first approach to fragrance, the clean, non-drying formula is infused with silky jojoba oil and skin-pampering ingredients to leave skin and hair soft and beautifully scented. The result is an effortless, head-to-toe way to wear the season's coziest scent. Available at LAVANILA.com, Amazon, and Ulta.

The Vanilla Latte Candle will be available at participating Peet's Coffee coffeebars, while the Vanilla Latte Hair & Body Mist will be available at LAVANILA.com, Amazon, and Ulta.

Alongside the fragrance collaboration, Peet's is rolling out an exclusive lineup of heritage-inspired gear and holiday confections perfect for gifting and entertaining:

• Color Block Tumbler (16 oz): A vibrant hot tumbler inspired by Peet's 1960's founding era, featuring the brand's original heritage logo and iconic motto nodding to Alfred Peet's commitment to craft: "You can tell a person by the coffee they keep."
• Color Block Cold Brew Sleeve: A reusable, insulated cold brew sleeve sporting the matching retro 1966 color-block design and founding motto. Can be paired with a Peet's gift card for iced coffee and matcha drinkers, a great gift for teachers or commuters.
• Chuao For the Love of Peppermint Chocolate Bar: A festive holiday bar featuring premium 60% dark chocolate packed with crunchy candy cane pieces.
• Chuao Exploding Coal Chocolate Bar: A playful stocking stuffer crafted with rich black cacao powder and premium 60% dark chocolate with an unexpected popping sensation.
• GooGoo Cluster: A nostalgic southern confectionery classic since 1912, layering milk chocolate, caramel, nuts, and nougat into a delicious rounded cluster.

Make Peet's Part of The Holiday Ritual

Peet's Holiday Menu and seasonal offerings will be available for a limited time beginning November 4 at participating Coffeebars nationwide and through the Peetnik Rewards app. Availability varies by location.

*NO PURCHASE NECESSARY. Open to legal U.S. residents age 19 or older. See Official Rules at peets.com/holiday2026 for entry periods, eligibility, prize details, and complete terms. The sweepstakes are valid 8/3/26 - 12/31/26. Air travel prizes will be awarded as Southwest flight e-passes and are subject to Southwest Airlines terms and conditions, expiration dates, and seat availability. Southwest flight e-passes are non-refundable, non-transferable, not redeemable for cash or credit, and may not be sold, auctioned, or bartered. Southwest Airlines Co. is not a sponsor, co-sponsor, or administrator of this Giveaway.

About Peet's Coffee
Founded in Berkeley, California in 1966 by Alfred Peet, the "Big Bang of coffee," Peet's Coffee® pioneered the artisan movement in the U.S. With rich, complex, superior quality roasts unlike anything Americans ever tasted before, Peet's influenced generations of coffee entrepreneurs and connoisseurs. Today, Alfred Peet's legacy lives on in every Peet's cup, whether ordered online, selected at a grocery store or served in any one of the more than 465 Peet's Coffee locations in the U.S., China and the Middle East. Peet's Coffee is responsibly sourced, per Enveritas standards. For more information, visit www.peets.com. Stay connected to Peet's: @peetscoffee on X, Instagram and Facebook.

About LAVANILA
For 20 years, LAVANILA has pioneered a healthier approach to fragrance and body care, reimagining the beauty of vanilla through sophisticated scent, skin-first formulas and better-for-you ingredients. With an unwavering commitment to ingredient standards and clean beauty principles well ahead of their time, LAVANILA helped reshape the natural beauty category. Today, with over 2 million fragrances and 5 million deodorants sold as well as 10 Allure Best of Beauty Awards, LAVANILA continues to reimagine and modernize what vanilla—and healthy fragrance—can be.

peets@praytellagency.com

SOURCE Peet's Coffee