Pennzoil® Engineers Products to Provide Its Best Cleansing Motor Oils Ever

Next Generation Pennzoil® Portfolio Turns Consumers' Engines into Self-Cleaning Engines

Jun 01, 2010, 10:36 ET from Pennzoil

HOUSTON, June 1 /PRNewswire/ -- Today marks the next generation of Pennzoil®, as the brand has engineered its motor oils to provide consumers with the best cleansing Pennzoil® oils ever.  The new portfolio of products, which includes five Pennzoil® motor oils, is elevating cleansing and engine protection beyond industry requirements.  Each Pennzoil® motor oil is formulated with special Active Cleansing Agents™ that not only help prevent sludge beyond industry requirements, but also clean out existing sludge, a technology and capability that Pennzoil invented.

"The new Pennzoil family of oils offers consumers the benefit of turning their engines into self-cleaning engines," said Pennzoil Global Brand Manager Debbie Van Schalkwyk.  "For each category of motor oil, no leading competitor brand beats our Pennzoil motor oils in engine cleansing and protection."(1)

All Pennzoil® motor oils formulated with synthetic base oils are specially engineered to help keep more difficult parts of the engine, the pistons, cleaner than even the toughest industry standards.(2)

As conventional oils are more prone to sludge build-up than synthetic oils, all Pennzoil® conventional motor oils are engineered to clean out up to 40% of engine sludge in the first oil change and continue to clean in the next oil change.(3)

The new, tiered portfolio includes the ultra-class synthetic Pennzoil Ultra™, Pennzoil Platinum® full synthetic, Pennzoil Gold™ synthetic blend, Pennzoil® High Mileage Vehicle® and Pennzoil® conventional motor oils.

Pennzoil Ultra™

The ultra-class synthetic is the Pennzoil® brand's top-tier oil and is formulated with Hyper Cleansing Technology™.  Nothing keeps your engine closer to factory clean than Pennzoil Ultra™.(4) Pennzoil Ultra™ also cleans out existing engine sludge better than the brand's conventional and synthetic blend oils.(5)  In addition to its cleansing capabilities, no leading synthetic oil provides better wear protection(6), and Pennzoil Ultra™ is the only motor oil recommended by Ferrari North America.  The oil already exceeds ILSAC GF-5 engine cleanliness and protection requirements.  

Pennzoil Ultra™ SAE 5W-20, 5W-30 and 10W-30 viscosities can be found in major automotive retailers nationwide.  Pennzoil Ultra SAE 5W-40 and 10W-60 viscosities can be found at retailers and installers servicing mostly European cars, or through Ferrari dealerships.

Pennzoil Platinum®

Pennzoil Platinum® full synthetic motor oil with superior Active Cleansing Agents™(7) keeps pistons up to 40% cleaner than the toughest industry standard.(2) Pennzoil Platinum® overall cleans out engine sludge better than the brand's conventional and synthetic blend oils.(5)  The oil already exceeds ILSAC GF-5 engine cleanliness and protection requirements.  Pennzoil Platinum® SAE 0W-20, 5W-20, 5W-30 and, 10W-30 viscosities can be found in major automotive retailers and installers nationwide.  Pennzoil Platinum® SAE 5W-50 viscosity can be found at retailers and installers servicing mostly European cars.

Pennzoil Gold™

Pennzoil Gold™ is a synthetic-blend motor oil that is suitable for SUVs, trucks, minivans and cars.  Pennzoil Gold™ keeps pistons up to 10% cleaner than the toughest industry standard.(8)  The synthetic blend oil cleans out up to 40% of engine sludge in the first oil change and continues to clean in the next oil change.(2)  No leading conventional or synthetic blend helps keep engines cleaner, and no leading conventional or synthetic blend provides better wear protection.(1),(6)  Pennzoil Gold™ already exceeds ILSAC GF-5 engine cleanliness and protection requirements.  Pennzoil Gold™ motor oil is available in SAE 5W-20, 5W-30 and 10W-30 viscosities.

Pennzoil® High Mileage Vehicle®

Pennzoil® High Mileage Vehicle® motor oil is formulated for vehicles with engines that have been driven more than 75,000 miles.  The oil helps reduce leaks and oil burn-off in worn and high-mileage engines.  Pennzoil® High Mileage Vehicle® motor oil cleans out up to 40% engine sludge in the first oil change and continues to clean in the next oil change.  The oil already exceeds ILSAC GF-5 engine cleanliness and protection requirements.  Pennzoil® High Mileage Vehicle® motor oil is available in SAE 5W-30, 10W-30, and 10W-40 viscosities.

Pennzoil®

No leading conventional oil keeps engines cleaner(9) and no leading conventional oil provides better wear protection.(10) Pennzoil® conventional motor oil also cleans out up to 40% engine sludge in the first oil change and continues to clean in the next oil change.  Pennzoil® conventional motor oil already exceeds ILSAC GF-5 engine cleanliness and protection requirements.  Pennzoil® conventional is available in SAE 5W-20, 5W-30, 10W-30, 10W-40, 20W-50, 30 and 40 viscosities.

For additional information on the new portfolio of Pennzoil® products, please visit www.Pennzoil.com.

About Pennzoil®

Pennzoil® is the #1-selling motor oil and one of the most trusted brands in America.  The Pennzoil line of quality products meets or exceeds industry specifications to offer exceptional engine protection, and includes Pennzoil Ultra™ motor oil with Hyper Cleansing Technology™, Pennzoil Platinum® Full Synthetic motor oil, Pennzoil® Advanced Protection motor oil, Pennzoil® Gold™ motor oil, Pennzoil® High Mileage Vehicle® motor oil, and Pennzoil Marine® engine oil.  For more information about Pennzoil products, please visit www.pennzoil.com

Pennzoil is produced and marketed by Shell Lubricants. The term 'Shell Lubricants' collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying 13% of global lubricants volume. (11) The companies manufacture and blend products for use in applications ranging from consumer motor oil and food processing oils to heavy industrial lubricants and commercial transport oils. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell CASSIDA®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX®, Jiffy Lube® and a portfolio of leading car care brands.

About Royal Dutch Shell plc

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit www.shell.com

(1)   Based on Sequence VG sludge test and Sequence IVA wear test using SAE 5W-30

(2)   Based on ILSAC GF-5 and Sequence IIIG piston deposit test using SAE 5W-30

(3)   Based on Severe sludge clean up test using SAE 5W-30

(4)   Based on Sequence VG sludge test using SAE 5W-30

(5)   Based on severe sludge clean-up test using SAE 5W-30

(6)   Based on Sequence IVA wear test using SAE 5W-30

(7)   Superior versus our conventional and synthetic blend oil

(8)   Based on ILSAC GF-5 and Sequence IIIG piston deposit test using SAE 5W-30

(9)   Based on Sequence VG sludge test using SAE 5W-30

(10) Based on Sequence IVA wear test using SAE 5W-30

(11) Kline & Company, "Competitive Intelligence for the Global Lubricants Industry, 2008 – 2018."

SOURCE Pennzoil



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