Penske Truck Leasing Selects Locaid To Add Network Location To Its 24/7 Roadside Assistance Service

Sep 19, 2013, 08:00 ET from Locaid

READING, Pa., Sept. 19, 2013 /PRNewswire/ -- Penske Truck Leasing has selected Locaid, the world's largest LaaS (Location-as-a-Service) company, as the network mobile location provider for its 24/7 roadside assistance service. The addition of Locaid's location data cements Penske's commitment to providing its customers with the most innovative end-to-end transportation services in the industry. 

As a global transportation services leader, Penske's mobile strategy is designed to take into account all of its customers no matter what device they carry. With four billion mobile subscribers still using feature phones that means that Penske had to think beyond an app.

"Whether it is through truck leasing or truck contract maintenance, the one thing our customers' drivers have in common is that they're mobile," said Peter J. Lubin, Director – Utility & Telecommunications Services, Penske. "Locaid's network coverage and ability to locate drivers, regardless of device, and report back in real time was the obvious choice to add value to our services."

Locaid worked with Penske to develop a custom interface that integrates directly into the company's 24/7 service to support the levels of visibility and tracking that the Penske customer requires. Integrating network mobile location allows Penske to locate over 423 million wireless devices on tier one and two networks in real time.

Rip Gerber, President & CEO of Locaid comments: "Penske's innovative transportation services coupled with the unrivalled reach of Locaid's location data will make Penske's 24/7 roadside assistance service the leading solution in the industry."

To find out more about Penske 24/7 roadside assistance, visit

To find out more about Locaid, visit


Penske Truck Leasing Co., L.P., headquartered in Reading, Pa., is a joint venture of Penske Corporation, Penske Automotive Group and General Electric Capital Corporation. A leading global transportation services provider, Penske operates more than 200,000 vehicles and serves customers from more than 1,000 locations in North America, South America, Europe and Asia. Product lines include full-service truck leasing, contract maintenance, commercial and consumer truck rentals, used truck sales, transportation and warehousing management and supply chain management solutions. To learn more about Penske's products and services please visit and our "Move Ahead" blog. Penske on social media: Facebook, Twitter, LinkedIn, Google+ and YouTube.


Locaid is the world's largest LaaS (Location-as-a-Service) company. Locaid runs "location in the cloud" with the most robust, privacy-protected, Omni-Location™ platform available. Locaid can determine the physical location of your customers, employees or assets, anywhere, instantly. With a footprint that extends to over 4.7 billion connected devices across the globe, including network mobile location on over 400 million mobile devices, Locaid helps enterprises and developers be hyper-local, reduce fraud, increase productivity, gain consumer insight, comply with regulations, drive revenue and save lives. Locaid is the largest and preferred location gateway for the major carriers in the Americas including AT&T, Boost Mobile, Cricket, Rogers, Sprint, TELUS, T-Mobile, US Cellular, Verizon and others. The world's biggest brands, agencies, financial institutions, software companies, enterprise infrastructure providers, mobile app developers and M2M platforms get location from Locaid. Location Matters™.

Locate us at, @locaid and