Penthouse Redesigns and Re-launches

Official launch date is March 3, 2011

Mar 03, 2011, 14:10 ET from Penthouse Magazine

BOCA RATON, Fla., March 3, 2011 /PRNewswire/ -- Penthouse, the brand synonymous with entertainment, is excited to announce the launch of its redesigned online store, The redesign, visualized by partner Springle, LLC, offers a fresh look and feel as well as an abundance of new features such as specialized product categories and customer favorites intended to enrich the user experience. For the first time, the entire collection of Penthouse licensed merchandise including Penthouse apparel, lingerie, shoes, barware, adult toys, books, jewelry and calendars will be available for purchase on one site.

The newly designed site strives to represent the Penthouse lifestyle and brand in a more consumer friendly manner with a focus on effortless navigation and a customized shopping experience indicated by the personal preferences and interests expressed by shoppers through their navigation of the site.

"We are all excited about the new It is extremely user-friendly and offers more merchandise than ever before," says Amanda Byrd, Director of Licensing for Penthouse. "Some of the exclusive features on the site are our 'Shop by Experience' category and 'Penthouse Pet Picks' which is a selection of items chosen by our most popular Pets encouraging customers to buy them." will also feature other well-known brands and exciting products, handpicked for being unique or fashion forward. Representing over 40 years of expertise in the world of branded entertainment and erotica, Penthouse knows what consumers desire and is determined to ensure that they will find it on!

Please visit for your next shopping experience.

About Penthouse

Globally recognized as a premier adult entertainment and lifestyle brand, Penthouse is part of FriendFinder Networks Inc. (, a leading Internet-based social networking company operating several of the most heavily visited social networking websites in the world, particularly with respect to its adult-oriented websites.  In addition, the FriendFinder Networks family of companies produces and distributes original pictorial and video content, licenses its Penthouse brand to a variety of consumer companies and entertainment venues, and publishes branded men's lifestyle magazines.

Licensing Contact for Penthouse

Amanda Byrd

310-280-1920 or

About Springle

Springle provides market-leading ecommerce solutions and managed services for powering rich enterprise applications online.  This is supported through a combination of tools and technology designed to extend the reach of the traditional website through integration with social media outposts, mobile apps, mobile web, and other digital platforms. The company is led by online retail executives with extensive experience in branding, merchandising, design, e-marketing and customer services.

Contact for Springle

Jeff Witt

630-598-9050 or

SOURCE Penthouse Magazine