Penton Launches API Store, Trailblazer for Business Decision Makers

Price Digests for the Trucking and Automotive Industries First API Introduced

Jan 28, 2015, 09:00 ET from Penton

NEW YORK, Jan. 28, 2015 /PRNewswire/ -- Penton, North America's largest privately held professional information services company, today introduced a new API store, continuing its focus on user workflow tools.

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"This is an exciting time to be in the data and information industry. We are aggressively building on our growth in data and digital with new API product introductions," said Richard Stanton, Chief Data Officer, Penton. "We successfully launched eight data products and see our API marketplace as a natural progression to our offerings. This strategy allows us to create fast, reliable APIs to build a new revenue channel and spur innovation. As trailblazers in the information services space, one of our biggest opportunities is to deliver content and data to our audiences anytime, anywhere through APIs."  

Price Digests API for Trucking and Automotive
The Price Digests API for the trucking and automotive industries ( is the first tool to be released through Penton's API platform. It offers vehicle identification number (VIN) driven valuation and specification data for thousands of consumer equipment models. Targeted to insurance, revenue, transportation and driver services departments as well as finance organizations, this enhanced offering has been created based on 100+ years of expertise delivering accurate, comprehensive information for the automotive marketplace.

The Price Digests API for trucking and automotive offers access to original and used valuations along with basic specifications for thousands of consumer equipment models including, commercial trucks, automobiles, powersport, trailers and recreational vehicles. It also offers information for return models using either VIN or make and model and adjusts for age and usage to ensure accurate valuations. 

Key features of the Price Digests API for the trucking and automotive industries:

  • Achieve real-time data exchange between platform and customer applications
  • Direct access to production database; no file importing or updating required.
  • Easy integration into current applications.
  • Easy Change Management. Only one place in code when adding new data element.
  • Easily adaptable attributes such as values, specs or some combination.  Solution is targeted to the customer and that is easily managed.
  • Standard protocol (SOAP/XML) that can be integrated into any platform or environment.
  • Enhanced visibility and reporting into data consumption.

The Price Digests API for the trucking and automotive industries is valuable to the insurance market for underwriting, coverage and claims; to transportation and driver services departments for VIN intelligence as well as property and sales tax; and finance organizations rely on the data for vehicle worth for financing and trade-ins.

To learn more about the Price Digests API for the Trucking and Automotive industries, visit:  API pricing is based on subscribed equipment types and overall volume of calls. To purchase the Price Digests API for the Trucking and Automotive industries, contact Brian Dewey, Director of Sales, Penton at or 770 618 0201.  

About Penton
Penton drives performance every day for more than 16 million professionals each and every day. They rely on us to deliver: Insights, information & workflow tools to inform critical business decisions; networking & community to engage them with industry peers & partners; and marketing services to advance their business performance & deliver ROI.

Penton is a growth company with a track-record of strong performance and success and is backed by its co-owners: MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.

For additional information on the company and its businesses, visit 

Penton Media Contact
Kate Spellman
SVP, Marketing
212 204 4351

Price Digests Media Contact
Gregory Lutz
Director, Marketing
EquipmentWatch & Price Digests
770 618 0132