Penton #MarketRight - Three Elements to Building Effective Content Marketing Programs

Nov 09, 2015, 09:00 ET from Penton

NEW YORK, Nov. 9, 2015 /PRNewswire/ -- Less than 40% of all content marketers are effective at content marketing, and the most effective professional services marketers spend 39% of their marketing budgets on content (

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Penton's Head of Client Engagement, George Assimakopoulos will share Penton's #MarketRight content marketing strategy at the Business Information + Media Summit, a C-level event for the business information ecosystem, November 11-13, 2015 in Fort Lauderdale, FL. He'll provide detailed information on how marketers can create solutions based on a user's daily concerns; he'll share Penton's Marketing Accelerator model, the key steps of content marketing, and how to package the programs to educate, engage and convert prospects into customers.

According to Penton, it's all about:

  1. Developing the right content
  2. Getting it in front of the right people
  3. At the right time and place

Penton is an innovative information services company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.

Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit or follow us on Twitter @PentonNow.

Kate Spellman
CMO, Penton
212 204 4351