NEW YORK, Feb. 22, 2016 /PRNewswire/ -- Penton, an innovative professional information services company, has delivered clear proof that its events growth strategy is delivering results that are far outpacing the industry at large. Penton registered 15 percent organic revenue growth in its events business in 2015, roughly 5X the industry average. (Source: CEIR)
Penton's Aviation Week MRO Americas event (focused on airplane maintenance and repair), Natural Products Expo West/Engredea and Natural Products Expo East and WasteExpo were all recognized as fastest 50 events.
The key to this rapid growth has been Penton's strategy to holistically consider its broad information service capabilities in the context of the full user and marketer journey. Penton's fast growing digital content and marketing services businesses have driven 50 percent audience growth over the past few years to roughly 20 million users. This growth in qualified audience has in turn generated significant growth in event attendance. In addition, it has led to expanded exhibitor relationships as they consider all stages of the buyer journey. "We strive to cover the full experience, from discovery and awareness to consideration and purchase," said David Kieselstein, CEO, Penton. "We believe that this full view creates more informed prospects and better results for our marketing partners, and they are growing their relationships with us as a result."
Much of Penton's rapid growth in event performance can also be tied to the strong shared service capabilities Penton has developed with Penton Exhibition Services (PES), its internal event services team. The group partners with all in-market events teams to provide a broad array of support, including external partner management, event execution, pricing strategy and strategic growth planning. "It is gratifying to see such strong results across our entire events portfolio," added Group President Fred Linder, who leads the PES team as well as Penton's Lifestyle properties. "It is clear that leveraging centralized scale and best practice is making a difference in driving results, and the relationships we have formed with the in-market teams are growing stronger every day."
Penton is an innovative information services company that empowers 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.
Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit http://www.penton.com or follow us on Twitter @PentonNow.
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