Penton's SmartReach™ Web Target Named SIIA Content CODiE Award Finalist in the "Best Lead Generation Solution" Category

NEW YORK, April 6, 2015 /PRNewswire/ -- Penton, a leading professional information services company, today announced that its SmartReach™ Web Target business intelligence solution was named a finalist for the 2015 SIIA CODiE Awards in the "Best Lead Generation Solution" category. Finalists represent the information industry's best products, technologies, and services created by or for media, publishers, and information services providers. SmartReach Web Target was one of 92 CODiE Award content finalists across 25 categories.

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Web Target, a new web-based business intelligence product, enables marketers to identify, target and nurture business decision makers early in the sales cycle.  By utilizing proprietary programming and algorithms, Web Target aggregates billions of points of data across 125 Penton sites in five core sectors: Agriculture, Design and Manufacturing, Infrastructure, Natural Products and Food, and Transportation, and across the internet — demonstrating Penton's unmatched ability to apply powerful behavioral intelligence to drive intent-based marketing.  Web Target uncovers which companies are researching specified topics and, over time, allows marketers to see changes in customer and prospect behavior, which can indicate purchasing research and interest.

"Our deep industry knowledge and first-hand understanding of what audiences want is critical to marketers," said Joann Kropp, VP, Customer Data Solutions, Penton. "Web Target is a sophisticated digital marketing solution that leverages content consumption and user behavior on the web to predict buying behavior in real-time, improving marketing effectiveness and lead generation. We are honored to be recognized as a finalist in this prestigious awards program."

"The CODiE Awards competition was extremely competitive this year and our finalists set the standard for innovation and quality in the media, publishing and information service markets," said Mike Marchesano, Managing Director of ABM and the SIIA Content & Information Services Division (CISD). "Each and every finalist should be commended for their innovation and market-leading products and services. I look forward to seeing them all at the ABM & Information Industry Summit in June."

The SIIA CODiE Awards are the industry's only peer-reviewed awards program. The first round review of all nominees is conducted by media, publishing, and information services executives with considerable industry expertise, including members of the industry, analysts, media and bloggers, and bankers and investors. The judges are responsible for selecting the CODiE Awards finalists. SIIA members then vote on the finalist products and the scores from both rounds are tabulated to select the winners.

To learn more about SmartReach Web Target visit:  pentonsmartreach.com

About the SIIA CODiE™ Awards
The SIIA CODiE™ Awards, originally called the Excellence in Software Awards, were established in 1986 by the Software Publishers Association (SPA), now the Software & Information Industry Association (SIIA), so that pioneers of the then-nascent software industry could evaluate and honor each other's work. Since then, the CODiE Awards program has carried out the same purpose – to showcase the software and information industry's finest products and services and to honor excellence in corporate achievement.

ABOUT PENTON  
Penton drives performance for more than sixteen million professionals each and every day. They rely on us to deliver: Insights, information & workflow tools to inform critical business decisions; networking & community to engage them with industry peers & partners; and data & marketing services to advance their business performance & deliver ROI.

Penton is a growth company with a track-record of strong performance and success and is backed by its co-owners: MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.

For additional information on the company and its businesses, visit www.penton.com.

MEDIA CONTACT:
Joann Kropp
VP, Customer Data Solutions
212 204 4225
[email protected]

SOURCE Penton

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