Pepsi® Brings Sterling Shepard Into Fans' Kitchens to Help Prep Game Day Bites "Made for Giants Watching"
Pepsi Gets Giants Fans Ready for Game Day With an Interactive Recipe-Focused AR Experience, Epic Player Content and Tons Of Prizes Including A Chance to Play at MetLife Stadium
NEW YORK, Sept. 9, 2021 /PRNewswire/ -- Pepsi knows that for the diehard, loyal fans, football is more than JUST football watching: it's an unapologetic, highly anticipated weekly ritual that takes preparation – from the gear and the snacks to the crew you celebrate every play with. This year, Pepsi is providing Giants fans everything they need to get ready for game day by bringing wide receiver Sterling Shepard into their homes.
Today, Pepsi launched its "Made for Giants Watching" campaign with digital content featuring a virtual Shepard helping one family take their pre-game food prep up a notch, just in time for the coin toss. Through a new AR recipe experience exclusively on MadeforGiantsWatching.com, viewers can bring the content to life and get Shepard's help in creating Pepsi Bacon Cheeseburger Sliders and other delicious recipes featured in the comfort of their home – or at least, that's what it will feel like.
"It's great to be coming back this season with something even bigger and better for Giants fans thanks to Pepsi," says wide receiver Sterling Shepard. "I want to make sure Big Blue's biggest supporters are set for game day with only the best and I'm here to – virtually – help them myself."
On top of access to players via the new AR recipe experience, weekly Pepsi food and drink recipes, and epic content, Pepsi is thrilled to have teamed up with the Giants to also help fans prepare for the ultimate game day with an instant win sweepstakes featuring exciting, one-of-a-kind prizes.
"As fans across the country return to their favorite game day watching and game day eating traditions this year, we've teamed up with the Giants to help fans unapologetically enjoy the experience all season long," says Kathy Kennedy, Sr. Director of Marketing, PBNA North Division. "Pepsi wants to give fans the magic of gearing up for game day no matter where or with whom they find themselves watching this season."
By scanning the QR code on specially marked Giants Pepsi, Diet Pepsi and Pepsi Zero Sugar products in 20oz. and 12oz. cans in 12pk/15pk/24pk/36pk, or Pepsi and Diet Pepsi in 15pk minis through Oct. 16, fans can win prizes ranging from signed Giants gear and tickets to regular season home games to their very own chance to win a spot to play in a flag football game at MetLife Stadium.
Fans who want to complete their game day meals by ordering in from their favorite local Pepsi pour restaurants on DoorDash during select Thursday night football games (9/30, 10/14, 11/4 and 12/9) will receive a $3 value when they add a Pepsi to their DoorDash order ($15 minimum).
The fan-made portal is part of Pepsi's larger "Made for Football Watching" campaign celebrating loyal football watchers and their personal game day rituals. For a chance to join the fun and for official sweepstakes rules, fans should head to Pepsi's official Giants fan-portal MadeforGiantsWatching.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.
SOURCE PepsiCo Beverages North America
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