PEPSI® CELEBRATES BILLS MAFIA'S NEW TAILGATING HOME WITH PREGAME CELEBRATION AND LIMITED-EDITION COMMEMORATIVE CANS FOR HIGHMARK STADIUM SEASON OPENER

To celebrate the Bills' first regular-season game at Highmark Stadium, Pepsi is bringing its great taste to Bills Mafia with a massive tailgate and thousands of limited-edition commemorative cans featuring Josh Allen's signature, exclusive Bills artwork and the team's "BILLIEVE" rallying cry.

• On September 17, Pepsi will celebrate the Bills' first regular-season home game at the new Highmark Stadium with a free Tailgating Deserves Pepsi fan experience.
• Throughout gameday, fans can score limited-edition Pepsi commemorative cans at the tailgate or as they exit the stadium, while supplies last.
• Featuring Josh Allen's signature printed on each can, the cans pair custom Pepsi and Buffalo Bills artwork with the team's "BILLIEVE" rallying cry to commemorate the Bills' first season in their new home.
• At the tailgate, fans can enjoy ice-cold Pepsi and gameday favorites from Wegmans, meet a Bills legend and score premium giveaways.
• The commemorative Pepsi cans celebrate the brand's 28-year partnership with the Buffalo Bills, including its role as the Official Soft Drink of the Buffalo Bills and a Founding Partner of Highmark Stadium.

PURCHASE, N.Y., Sept. 15, 2026 /PRNewswire/ -- Bills Mafia has a new tailgating home. For nearly three decades, PEPSI® has brought its great-tasting cola to the tailgates, food, and traditions that have defined Buffalo football. As fans head to the Bills' first regular-season home opener at the new Highmark Stadium, Pepsi is celebrating this milestone with a massive tailgate and thousands of limited-edition commemorative cans created exclusively for Bills fans.

On Thursday, September 17, Pepsi will welcome Bills Mafia to a free pregame celebration outside Highmark Stadium featuring ice-cold Pepsi, gameday favorites from Wegmans, premium giveaways, a meet-and-greet with a Bills legend and the chance to score one of the limited-edition commemorative cans, while supplies last. Additional cans will be distributed to fans as they exit the stadium following the game.

Each commemorative can features exclusive Pepsi and Buffalo Bills artwork, Josh Allen's signature printed on the can and Bills Mafia's iconic "BILLIEVE" rallying cry.

"Pepsi has been part of Bills gamedays for as long as I can remember, and Bills Mafia has always had Pepsi as part of the tailgate," said Josh Allen. "It's cool to see Pepsi helping fans celebrate such a big moment for Buffalo and our team."

From Buffalo wings and beef on weck to burgers and more, food has always been at the heart of the Bills gameday traditions. And for nearly three decades, Pepsi has helped make those moments even better with its iconic and distinctive cola. Today, Pepsi is the Official Soft Drink of the Buffalo Bills and a Founding Partner of Highmark Stadium, continuing to play a role in the tailgates, traditions and gameday moments that bring Bills Mafia together.

"Bills Mafia has built one of the most iconic gameday cultures in sports, and Pepsi is proud to have been part of it for decades," said Gustavo Reyna, Vice President of Marketing, Pepsi. "As fans gather for the first regular-season home opener at the new Highmark Stadium this week, we're excited to celebrate alongside them and help kick off a new era of Buffalo football with the great taste of Pepsi."

"Our partnership with Pepsi has been an important part of the Buffalo Bills organization for decades," said Jason Hartlund, Chief Commercial Officer of the Buffalo Bills. "The season-opening pregame celebration and limited-edition commemorative cans are great examples of Pepsi's creativity and continued investment in our longstanding partnership. As we enter this new era of Bills football, we're excited to celebrate alongside a partner that shares our commitment to the community and the incredible spirit of Bills Mafia."

As the NFL's Official Soft Drink, Pepsi is bringing Tailgating Deserves Pepsi to NFL gamedays across the country, giving fans even more ways to enjoy gameday with the great taste of Pepsi throughout the season. Follow @pepsi on social media to stay updated.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

About Highmark Stadium
Highmark Stadium, home of the National Football League's Buffalo Bills, will open in 2026 in Orchard Park, New York, a suburb of Buffalo. In conjunction with Legends and architectural firm Populous, the Bills have left no stone unturned in covering every innovative element of new stadium design and fan amenities, featuring iconic Buffalo architecture and the deep-rooted spirit of Bills Mafia. The open-air, football-first venue will feature premium, reserved seating that delivers an elevated game day experience & atmosphere. A striking canopy structure will provide seating bowl coverage, enhancing fan comfort and protection from the elements. Fans will enjoy 360-degree concourses, frictionless food and beverage marketplaces, and cutting-edge audio/visual features that will set a new sporting stadium standard. With expandable capacity, Highmark Stadium will be the premier destination for major events beyond football. This transformative project is a public-private partnership between the Buffalo Bills, New York State, and Erie County. For the latest updates, download the Bills App or visit https://www.buffalobills.com/

SOURCE PepsiCo Beverages North America