Pepto-Bismol Sponsors Hall of Champions at Bracket Town® During College Hoops Finale and Features the Top Five Upsets

CINCINNATI, March 22, 2011 /PRNewswire/ -- Every March, college basketball presents exciting upsets that keep fans on their toes.  In celebration of these moments, Pepto-Bismol will offer an interactive experience at Bracket Town® refreshed by Coca-Cola Zero™ during the NCAA® Men's Final Four® in Houston, allowing fans to view and vote on the five biggest upsets in college basketball tournament history.

Pepto's Five Biggest Upset Moments are as follows:

• Villanova (8) vs. Georgetown (1) – 1985
• North Carolina State (6) vs. Houston (3) –  1983
• George Mason (11) vs. Connecticut (1) – 2006
• Valparaiso (13) vs. Mississippi (4) – 1998
• Kentucky (5) vs. Indiana (1) – 1975

As a title sponsor of The Hall of Champions at Bracket Town – the college basketball fan festival in Houston – Pepto will display the Hall of Upsets. This is where fans will be able to watch the historical upsets again, meet the players who played an integral role in those top upsets and vote on which game-changing upset made their stomachs flip the most.

"Each year there is always at least one game that throws fans for a loop," said Jamal Mashburn. "Having played in many upsets during my career, I can tell you one thing, there is no comparison to the celebration that occurs afterwards – that's where Pepto-Bismol comes in."

As fans are eagerly glued to the television this month and celebrate as the upsets unfold before their eyes, they might get carried away with the wing sauce and nachos. If you happen to overdo it, remember, Pepto's got you covered* during all your celebrations.

Fans who visit the Hall of Upsets at Bracket Town can also debate about the shake-ups that have occurred during the current tournament and can go to www.facebook.com/peptobismol to comment on how they have celebrated the upsets this March.

"We're happy to join in on the fun and excitement that occurs when watching college basketball," said Kristen Stutz, assistant brand manager for Pepto at Procter & Gamble. "Pepto's here to remind fans to enjoy the upsets*; and if you overdo it, we've got you covered*."

About Pepto

Pepto-Bismol is the only leading brand that can provide soothing relief for five different stomach symptoms: nausea, heartburn, indigestion, upset stomach and diarrhea. Manufactured and distributed by Procter & Gamble, Pepto-Bismol is available in multiple forms and flavors: liquid, chewables, caplets, InstaCool, Cherry and Original flavor, Regular and Maximum. The brand also offers Children's Pepto Antacid. For additional information, please visit www.pepto-bismol.com.

About Procter and Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Bracket Town and the NCAA Hall of Champions

Bracket Town refreshed by Coca-Cola Zero™ is a fan attraction at the NCAA Men's Final Four that features exciting interactive exhibits where individuals can test their skill set with an NCAA championship sport and experience several technology-based displays.   Bracket Town has basketball courts for exhibitions and training, fan games and a Center Court Arena.  It is also a main site for appearances and autograph sessions with former and current NCAA players and coaches, as well as sports personalities.   The NCAA Hall of Champions is a public attraction located near the NCAA headquarters in downtown Indianapolis that celebrates the academic and athletics experiences of current and former NCAA student-athletes.   It features interactive exhibits, relevant artifacts and memorabilia, as well as photos and video that center on the 23 NCAA sports and 88 championships. Visit www.ncaa.com and www.ncaa.org for more details about Bracket Town, the Hall of Champions and NCAA student-athletes.

*Use as directed for diarrhea and overindulgence in food and drink.

For additional information, contact:  

P&G Digestive Wellness External Relations
Scott Popham
513-622-0219
[email protected]

MSL New York
Jenny Winters
212-468-3374
[email protected]

SOURCE Procter & Gamble