Percepta Celebrates 25 Years of Transforming Automotive Customer Experience

DEARBORN, Mich., July 8, 2025 /PRNewswire/ -- Percepta, a customer experience (CX) leader purpose-built for the automotive industry, is celebrating 25 years of transforming customer engagement for premiere car brands across the globe. Launched in 1999 as a joint venture between TTEC Holdings, Inc. (NASDAQ: TTEC) and Ford, Percepta has evolved into a global CX partner operating in 13 countries and 60 markets, delivering seamless experiences across multiple channels—from voice and chat to email, social, and app-based support.

To mark the anniversary, Percepta unveiled a bold new website—redesigned to deliver a sleek, modern user experience and offer a deeper look into its global services and solutions.

"For 25 years, we've lived and breathed the automotive experience," said Karen Gurganious, President of Percepta. "Our team brings an insider's understanding of the industry—across manufacturing, retail, and mobility services—and we apply that knowledge every day to create more meaningful, loyal relationships between brands and their customers. This milestone reflects both our journey and our future—driven by innovation, evolving expectations, and a commitment to elevating automotive CX."

Over the past two decades, Percepta has launched hundreds of CX programs across luxury, mass-market, and fleet segments. The company combines deep automotive knowledge with a digital-first mindset to solve complex challenges for OEMs, dealers, and mobility service providers. Offering a comprehensive suite of services—including customer care, technical and back office support, CX optimization, talent and learning services, and revenue generation—Percepta helps brands streamline operations and strengthen the customer journey.

As a joint venture between a premier CX technology leader and a global OEM, Percepta uniquely understands every gear in the customer journey. Supported by TTEC's award-winning digital CX infrastructure and global delivery footprint, Percepta is transforming the automotive customer experience by blending AI-driven personalization with expert agent training to deliver millions of intuitive and seamless interactions annually.

"The automotive customer experience no longer begins at the dealership—it starts well before the engine does and continues long after the journey ends," said Ken Tuchman, Chairman and CEO of TTEC. "Through Percepta, we're embedded in every aspect of this journey and are honored to work side by side with leading automotive brands to help them anticipate what's next, delight customers at every touchpoint, and build lasting value."

Looking ahead, Percepta continues to invest in technologies and talent that support the next generation of automotive experiences—from smart mobility and connected vehicles to immersive, personalized service models. As Percepta enters its next chapter, it remains committed to delivering cutting-edge CX solutions that meet the evolving demands of a dynamic, fast-paced industry.

About Percepta

Percepta LLC, a joint venture between TTEC and Ford Motor Company, has been a leader in customer experience (CX) solutions for 25 years, specializing in the automotive and mobility sectors. Operating in 13 countries and 60 markets, Percepta delivers end-to-end CX support across multiple channels, helping both mass-market and luxury automotive brands optimize sales, service, and fleet solutions. The company also offers expertise in electric vehicles (EVs) and emerging mobility technologies, including telematics and app support. With a full range of services from concierge care and technical support to back-office operations and digital analytics, Percepta ensures seamless customer interactions at every touchpoint. Visit www.percepta.com to learn more.

Media Contact:
Meredith Matthews
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SOURCE Percepta