Percheron Capital Accelerates Growth of Big Brand Tire & Service with $1.625 Billion Recapitalization

SAN FRANCISCO, Oct. 2, 2025 /PRNewswire/ -- Percheron Capital ("Percheron"), a leading private equity firm focused on partnering with high-quality essential services businesses, today announced the closing of a $1.625 billion recapitalization of Big Brand Tire & Service ("Big Brand"). The recapitalization was completed through a single-asset continuation vehicle formed to accelerate the company's next phase of industry-leading growth. The transaction was significantly oversubscribed and co-led by funds managed by Blue Owl Capital, ICONIQ, and Warburg Pincus.

Founded in 1969, Big Brand has become one of the largest and fastest-growing non-discretionary automotive service businesses in the country. Since Percheron's investment in 2021, the company has achieved transformational growth, expanding revenue more than tenfold and profitability more than fifteenfold. In partnership with Percheron, Big Brand advanced its proprietary EDGE Intelligence operating system into a powerful enterprise-grade platform, built a high-velocity programmatic M&A and integration engine, and amplified its market-leading organic growth. Today, the company is recognized as the acquiror of choice in the industry, consistently driving substantial organic growth at acquired businesses while delivering both superior customer service and best-in-industry employee satisfaction.

"We are incredibly proud of what Big Brand has accomplished and are excited to continue building on this very successful partnership," said Chris Lawler, Co-Founder and Managing Partner of Percheron. "Big Brand exemplifies our investment model—proprietarily sourcing high-quality essential services businesses in durable growth markets, building scalable infrastructure to support their acceleration, and expanding them rapidly through high-velocity M&A and leading organic growth. A core element of our model is generating meaningful liquidity for our investors early in a fund's life, and we are pleased that this transaction reflects that discipline."

"Big Brand is a clear demonstration of Percheron's repeatable approach to operationally intensive value creation," said Chris Collins, Co-Founder and Managing Partner of Percheron. "Our singular focus on essential services allows us to deploy purpose-built teams, technology, and capabilities that systematically create category-defining businesses in partnership with exceptional management teams. We are especially grateful for our continued partnership with Joe Buscaglia, CEO of Big Brand, and the world-class Big Brand team."

"With Percheron's support, in just over four years we have transformed Big Brand into a technology-enabled platform with a high-velocity M&A engine and industry-leading organic growth," said Joe Buscaglia. "Our mission is clear: to build a category-defining company delivering superior customer service, best-in-industry employee satisfaction, and outstanding financial results. We deeply appreciate Percheron's partnership and look forward to continuing this journey together as we expand to 1,000 service centers."

Evercore Inc. acted as lead financial advisor, along with Jefferies as a co-advisor. Kirkland & Ellis served as legal counsel to Percheron.

About Percheron Capital
Percheron Capital is a leading private equity firm focused on partnering with exceptional teams to build category-defining essential services businesses. Percheron has over $4 billion in assets under management and supports high-quality essential services businesses to accelerate growth and enhance long-term value. For more information, please visit www.percheron.com.

About Big Brand Tire & Service
Big Brand Tire & Service is one of the largest and fastest-growing providers of non-discretionary automotive services in the United States. Powered by its proprietary EDGE Intelligence operating system, Big Brand offers a seamless one-stop shop for tires and vehicle maintenance. Founded in 1969, the company has become the acquiror of choice in the industry and a national leader recognized for superior customer service and best-in-industry employee satisfaction. For more information, please visit www.bigbrandtire.com.

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SOURCE Percheron Capital