NEW YORK, April 20, 2015 /PRNewswire/ -- Percolate, The System of Record for Marketing, announced today that it was cited as a Leader in The Forrester WaveTM. Social Relationship Platforms, Q2 2015 Report from Forrester Research, Inc. The evaluation considered the current offering, strategy and market presence of the 11 most significant software providers of social relationship platforms. Percolate received the highest score possible in the Corporate Strategy, Workflow and Usability categories, and was noted for its strong current offering and "bold vision for how social and nonsocial marketing fit together." The Strategy category is based on Forrester's evaluation of product strategy, corporate strategy, customer satisfaction and cost.
In the report, Forrester Research, Inc. states marketing professionals should consider Percolate if they "want to integrate social into broader marketing strategies." In their estimation, Percolate's goal is "to build a marketing system of record that lets clients centralize their operations across all marketing channels, streamline their workflows and governance, analyze their results, and optimize their marketing programs."
Percolate believes its recognition as a Leader in the report speaks to the company's mission to build The System of Record for Marketing; social is evolving, marketers' needs are changing, and Percolate puts customers in firm control of their future.
"We believe great enterprise technology companies are built on big vision, great product and world-class support, and feel that being cited as a Leader is a testament to the growth and commitment of the entire team at Percolate. Our mission will continue to be to build The System of Record for Marketing and this report is further acknowledgment that as social platforms mature, the people and the processes behind them will become a larger part of the marketing organization," said James Gross, Co-founder and President, Percolate.
Percolate is committed to providing collaborative workflows that help marketers execute and exceed their goals at every step of the marketing process. In the report, Forrester Research, Inc. made note of Percolate's "best-in-class workflow and content creation tools."
Percolate is continuously releasing new features to deliver marketers the strongest product offering, and the company shipped a record number of new upgrades in the first quarter of 2015. In addition to enhancements to the listening and engagement portion of the platform, the product now boasts stronger, more flexible analytics to best serve the needs of modern marketers.
Percolate is The System of Record for Marketing. Percolate provides a powerful, intuitive software platform to manage all your marketing in one place. From campaign planning, content creation and global brand management to multi-channel audience acquisition and analytics, Percolate unites a brand's employees, partners, customers, systems, and data, as well as their creative ideas and assets, so they can deliver more inspired communications to customers all over the world. To learn more, visit www.percolate.com.