Perez Hilton Announces Partnership With TY KU

Oct 12, 2010, 06:45 ET from TY KU

LOS ANGELES, Oct. 12 /PRNewswire/ -- Premier Asian Wine & Spirits Company, TY KU, proudly announces its newest investor and equity partner in media mogul, Perez Hilton.  In addition to investing in the brand, Perez Hilton has taken on the strategic role of Director of Culture and Trends at TY KU.  Known as a famed tastemaker, Perez has always been an early adopter of emerging talent and trends.  Perez states, "This partnership is the first of its kind for me and I could not be any more excited to be an investor in such a world-class company!  I take my role as Director of Culture and Trends seriously and I can't wait to share my love of TY KU with the world and educate the masses about sake and soju.  It's good AND good for you!"



After naturally losing over 60 pounds through diet and exercise, Perez Hilton has made a deep commitment to living a health conscious lifestyle.  "TY KU is my beverage of choice," says Hilton. "Not just because sake and soju taste great, but these products are low calorie and I can enjoy without guilt!  I take my fitness and health very seriously and that is important to me.  I used to drink vodka, but now I prefer TY KU.  Their soju has 40% fewer calories!  That's truly AMAZEBALLS!  TY KU makes their sake and soju from the best all natural ingredients and uses the highest production standards," said Hilton.  In addition to his investment in TY KU, Perez Hilton has recently launched a health and fitness focused website,, that shares celebrity diet and exercise tips.  

Perez joins the ranks of other notable TY KU investors such as Ne-Yo (Grammy Award-winning artist), Todd English (celebrity Chef and restaurateur), Brian Vickers (NASCAR) and Dhani Jones (NFL & TV Host).  Co-Founder of TY KU, Trenton Ulicny, says of the partnership, "We are very excited to work closely with Perez Hilton to raise awareness of TY KU and the benefits of Asian Wine & Spirits.  Perez undeniably has his finger on the pulse of popular culture and his passion for health and wellness make him an ideal partner.  We look forward to having him play a hands on role as Director of Culture and Trends at TY KU."


TY KU is a Premium Asian Wine & Spirits Company whose portfolio is based on the premise that ingredients matter, striving to create a wiser way to drink for consumers who care about what they put in their bodies. Combining premium all natural ingredients, age-old techniques, modern flavor profiles and award winning packaging, TY KU blends Eastern tradition and Western ingenuity, embracing the company's Mantra of "Respect Tradition, Embrace Tomorrow".  The current TY KU premium portfolio includes: TY KU Liqueur, TY KU Soju and TY KU Sakes.  TY KU products have been honored with numerous awards and accolades including: the coveted Six Star Diamond Award (AAHS), Double Gold Medal (San Francisco Int'l Wine Competition), Platinum Award (SIP), iF Design Award, Rising Star Award (Beverage Information Group) and The Breakout Brand of 2010 (Beverage World).    


Cubano and Miami native Perez Hilton is the internet's most notorious gossip columnist. He currently resides in Hollywood with his precious mini-Goldendoodle, Teddy Hilton. The LA Times calls Perez, "like Us Weekly, the Star, the Enquirer and Life & Style all rolled into one sweet yet snarky, sagacious yet salacious gay man." Perez was named the #1 Web Celeb for 2007, 2008, and 2009 by Forbes Magazine and has recently been tapped as one of the 15 most influential Hispanics in the US by People in Espanol and named Hispanic of the Year 2009 by Hispanic Magazine.

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