SAN FRANCISCO, March 5, 2019 /PRNewswire/ -- Perfect Audience, a Marin Software company and leader in retargeting solutions, today announced a partnership with eCommerce platform Shopify. Shopify users can now quickly set up ad retargeting campaigns from within the platform. Using Perfect Audience's one-click integration, users can import a Shopify product feed and automatically create a set of dynamic ads featuring a store's products.
Remarketing is a key component of virtually every eCommerce retailer's digital strategy. No matter how amazing a given brand's products may be, close to 70% of website traffic will leave without converting. If users are interested, remarketing can give them a reason to return by showing them ads across tens of thousands of websites.
Key features of Perfect Audience include:
- Dynamic retargeting. Perfect Audience's powerful self-service Dynamic Ad Builder automatically creates relevant ads from a brand's products.
- Auto-optimized campaign creation. Campaigns are fully optimized for a Shopify store to maximize ROI.
- Conversion and revenue tracking. Provides the ability for retail advertisers to know the exact ROI of their Perfect Audience campaign and attribute it back to sales in Shopify.
"We know that most website visitors leave without converting," said Ryan Lavery, Customer Success Director at Perfect Audience. "With web retargeting, retailers can bring them back easier than ever. With our Shopify integration, we're encouraging people to return to the store to complete their purchase. It's an easy, automated way to increase revenue and know exactly which ads are driving the most conversions."
For retailers looking to get started, Perfect Audience is offering a one-time $250 credit. Email firstname.lastname@example.org by March 31, 2019 to take advantage of this special free trial credit.
Forward Looking Statements
This press release contains forward-looking statements that involve risks and uncertainties, including, among other things, statements regarding Marin's business and product capabilities. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors including, but not limited to, our ability to grow sales and marketing capabilities, retain and attract personnel, develop and release new features, increasing competition in our market, fluctuations in our operating results and inability to forecast financial metrics, and other general market, political, economic, and business conditions. These forward-looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value, and effect as well as other risks and uncertainties detailed in documents filed with the Securities and Exchange Commission, including our most recent report on Form 10-K, recent reports on Form 10-Q, and current reports on Form 8-K which Marin Software may file from time to time, all of which are available free of charge at the SEC's website at www.sec.gov. Any of these risks could cause actual results to differ materially from expectations set forth in the forward-looking statements. All forward-looking statements in this press release reflect Marin Software's expectations as of March 5, 2019. Marin Software assumes no obligation to, and expressly disclaims any obligation to update, any such forward-looking statements after the date of this release.
About Marin Software
Marin Software Incorporated's (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world's largest publishers. Marin Software offers a unified SaaS ad management platform for search, social, and eCommerce advertising. We help digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software's technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com.
Marketing, Marin Software
SOURCE Marin Software