Perfect Feast Announces Strategic Partnership with SageLink Capital and Genesis Park; Appoints Blaine Farr as CEO

PLEASANT GROVE, Utah, Sept. 16, 2025 /PRNewswire/ -- Perfect Feast (the "Company"), a leading provider of corporate gifting solutions, today announced a strategic partnership with SageLink Capital (Salt Lake City metro area) and Genesis Park (Houston). The partnership will provide resources and expertise to accelerate Perfect Feast's growth, expand its product offerings, and build upon its exceptional service to customers. In connection with the transaction, Perfect Feast appointed Blaine Farr as Chief Executive Officer. Blaine brings a proven track-record in building and scaling highly successful businesses, positioning Perfect Feast for its next phase of growth.

"We are thrilled to welcome Blaine to the team and to partner with SageLink and Genesis Park," said Andy Reed, VP of Sales. "This transition provides the resources and leadership to allow Perfect Feast to build upon its incredible customer service and continue to grow our presence in the corporate gifting market."

"Perfect Feast has an incredible foundation built on strong client relationships, beloved products and a reputation for excellent customer service", said Blaine Farr. "I am excited to join the Perfect Feast team and am looking forward to working with them to grow the business, expand its service offerings and memorable experiences for our customers and their employees."

Perfect Feast's flagship product, a universally accepted grocery gift certificate, enables employers of all sizes to provide employees with meaningful holiday gifts in the form of meals for their families. It is a welcome upgrade to the hassle and cost of traditional frozen turkeys, hams, or boxed food gifts. The Company's white-glove service ensures the process is simple and cost effective for employers while offering employees a practical, tax friendly, and appreciated reward.

Mike Robertson, Managing Partner at SageLink Capital, remarked, "Perfect Feast offers a unique product that delivers tangible value for its customers and its dedication to customer service is a further differentiator. We are excited to support Blaine and the team in growing the Company."

"We are proud to partner with Perfect Feast and SageLink on this investment," said Gina Luna, Managing Partner at Genesis Park. "Perfect Feast has built a strong reputation in the corporate gifting market and with Blaine's leadership, the Company is well positioned to capitalize on near-term growth opportunities."

This strategic partnership is expected to propel Perfect Feast to its next stage of growth via enhanced marketing efforts, expanded product offerings, and geographic and market expansion.

Advisors on the investment include Kevin Davis with Alpine Business Brokers; Jon Finger, Partner with McGuireWoods; Sue Sullivan, with Bennett, Tueller, Johnson & Deere; Gaurav Malhotra, at Lucas Horsfall Advisors; and Allison Pearce and Brian Rose, with Troutman Pepper Locke.

About Perfect Feast
Founded in 2006 and headquartered in Pleasant Grove, UT, Perfect Feast is a leading provider of corporate holiday gifting solutions, specializing in food-based rewards. Perfect Feast has evolved into a scalable, highly efficient gifting solution, eliminating logistical burdens while preserving the emotional connection of food gifting. Perfect Feast's flagship product, a universally accepted grocery gift certificate, provides a tax-advantaged, flexible alternative to frozen turkeys, hams, or combination meat, fruit, and vegetables. Please visit https://www.pfrcorporategifts.com/ to learn more and follow us on LinkedIn.

About SageLink Capital
SageLink Capital ("SageLink") is a private investment firm focused on investing in medium-sized, growing businesses. SageLink has a keen interest in software, technology-enabled service, and business service companies in the U.S. and Canada. SageLink focuses on middle-market companies with revenues between $5 to $50 million and provides a range of capital solutions for growth, buyouts, and add-on acquisitions. For more information on the firm, please visit www.sagelinkcapital.com.

About Genesis Park
Genesis Park is a 25-year-old Houston-based private investment platform operating both debt and equity strategies over time. The firm is currently investing out of two Small Business Investment Companies ("SBIC") with $575 million in capital commitments, providing flexible debt and equity capital solutions to privately held companies. Genesis Park supports emerging teams, established enterprises, family/founder-owned businesses, and private equity sponsor-backed companies across diversified industries. The firm generally invests in companies with at least $10 million of revenue and $3-15 million of EBITDA, with proven business models and experienced management teams. Founded and managed by three, well-seasoned investment professionals, Genesis Park is committed to partnering with the companies and management teams in which it invests to facilitate growth, transition, and success. Learn more about Genesis Park at www.genesis-park.com.

SOURCE Genesis Park