Performance Bicycle Joins Outdoor Industries Women's Coalition

Nation's leading bicycle retailer becomes member of outdoor industry women's development organization

Feb 02, 2016, 10:45 ET from Performance Bicycle

CHAPEL HILL, N.C., Feb. 2, 2016 /PRNewswire/ -- Performance Bicycle, the No. 1 choice for people who love to ride, is proud to announce their membership in the Outdoor Industries Women's Coalition (OIWC). As a member of OIWC, Performance Bicycle will proactively develop best practices that encourage women to grow their careers in the outdoor industry and specifically in cycling with Performance Bicycle. OIWC provides education, research, and networking programs that will support Performance Bicycle initiatives to bring more women into cycling for life-long careers.

"We are thrilled and honored to become members of the OIWC," said Performance Bicycle CEO David Pruitt. "This organization has done so much to attract women to the industry and promote workplace inclusion and diversity. We look forward to tapping into their best practices, educational resources, and networking opportunities to help all of our associates, and especially our female associates, build rewarding careers with us."

Deanne Buck, the Executive Director of OIWC said, "We are very excited to have Performance Bicycle join OIWC. As the only organization focused on the inclusion of women in the outdoors from participant to CEO, we look forward to supporting Performance Bicycle as they continue to expand career opportunities for women in the cycling industry and increase the number of female participants."

To learn more about Performance Bicycle's advocacy efforts, visit To learn more about the OIWC, visit

Where to Find Performance Bicycle®
Performance offers three great ways to shop: in store, by phone and online at Cyclists can stay in touch with Performance Bicycle by following the brand on Twitter, Facebook, YouTube and Instagram at,, and

About Performance Bicycle®
Performance Bicycle® is the No. 1 specialty bicycle retailer in the U.S. and is a wholly owned subsidiary of Performance Inc. Performance provides an omni-channel cycling experience that spans more than 100 stores nationwide, and, catering to both the avid cycling enthusiast and the recreational rider. Performance Inc. is majority owned by North Castle Partners of Greenwich, Conn. For more information about Performance Bicycle, please visit

About The Outdoor Industries Women's Coalition
The Outdoor Industries Women's Coalition is the only national organization dedicated to workplace diversity and inclusion by expanding opportunities for women and companies in the outdoor, snow, run, and bike industries. Learn more at

Matt Kovacs
BLAZE PR / 310-395-5050

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SOURCE Performance Bicycle