Performance Bicycle rides towards a cure in partnership with American Cancer Society
Partnership includes a nationwide bike ride, limited edition products, in-store and online fundraising and matching contribution
CHAPEL HILL, N.C., Oct. 3, 2016 /PRNewswire/ -- Performance Bicycle, the No. 1 choice for people who love to ride, is expanding its efforts to increase breast cancer awareness through its continued and expanded support of the American Cancer Society (ACS).
In 2015, Performance raised $21,499 for ACS through customer donations and a matching contribution. This year again during the month of October, Performance will accept donations to ACS at all stores nationwide, and now online at PerformanceBike.com. Performance will make a matching contribution equal to all donations collected up to $10,000 total. Customers who make a $3 or more donation in store will receive a special "A Great Ride For A Great Cause" wristband while supplies last.
Performance Bicycle will also donate to ACS 10% of sales from 2016 limited edition Performance Men's and Women's Breast Cancer Awareness cycling jerseys and a Spin Doctor bicycle pump. Cyclists can purchase the items at their local Performance Bicycle store, as well as online at PerformanceBike.com.
Performance Bicycle will host its second annual "A Great Ride For A Great Cause" national bike ride at 9am on Saturday, Oct. 29, 2016 at all Performance Bicycle store locations. The rides will last approximately one hour at a comfortable 12 to 15 miles-per-hour pace. All rides are "No Rider Left Behind," meaning they are perfect for both new and experienced cyclists. A special event after the ride offers participants the opportunity to enjoy a meal, relax, share stories and offer encouragement. "A Great Ride For A Great Cause" is part of Performance Bicycle's nationwide Great Ride Series group rides.
"We were excited to see all the support from cyclists last year. I encourage cyclists of all levels and abilities to ride with us again this year at their local Performance Bicycle location," said Performance Bicycle Director of Community Relations Chris London. "We all have some connection to this disease, directly or indirectly, and we can all do something, big or small, to continue the advancement of breast cancer research, treatment and further the ACS's fight to eradicate this horrible disease."
Cyclists participating in "A Great Ride For A Great Cause" are encouraged to post photos of their ride with the hashtag #GreatRideGreatCause on Twitter, Facebook and Instagram. Cyclists can also follow and interact with Performance Bicycle on Twitter, Facebook, YouTube and Instagram.
To learn more about Performance Bicycle's efforts to increase breast cancer awareness visit performancebike.com/breastcancerawareness. For more information about Performance Bicycle's cycling advocacy efforts visit Performancebike.com/advocacy.
About Performance Bicycle®
Performance Bicycle, the retail division of the newly formed Advanced Sports Enterprises (ASE), has been the No. 1 specialty bicycle retailer in the U.S since 1982. Performance Bicycle caters to both the avid cycling enthusiast and the recreational rider. Performance provides an omni-channel cycling experience through 106 stores nationwide, its contact center and its ecommerce site performancebike.com.
Follow the Performance brand on facebook.com/performancebike, twitter.com/performancebike, instagram.com/performancebike, youtube.com/performancebike and blog.performancebike.com.
MEDIA CONTACT:
Matt Kovacs
BLAZE PR
[email protected] / 310-395-5050
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SOURCE Performance Bicycle
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