Performance Designed Products is the #1 Third-Party Accessories Manufacturer in 2015
PDP drives significant growth in gaming headsets, gaining substantial share of the category
PDP drives significant growth in gaming headsets, gaining substantial share of the category
BURBANK, Calif., Jan. 25, 2016 /PRNewswire/ -- NPD numbers issued late last week confirm that Performance Designed Products LLC® (PDP) is the #1 third-party accessories manufacturer in total dollar and unit sales in 2015. According to NPD, PDP sold over one-third of third-party gaming accessories* compatible with Sony, Microsoft and Nintendo® gaming systems, including Xbox One®, PlayStation® 4, and Wii U™, as well as Xbox 360, PlayStation® 3, and Nintendo and PlayStation® Vita portable hardware. (NPD Group/U.S./Retail Tracking Service/Jan. 2015 – Dec. 2015)
PDP led the video game controller accessory subcategory, accounting for nearly 70 percent of units sold in the third-party group. Top selling products include the vibrant and colorful Afterglow Prismatic Wired Controller for Xbox One, and the Rock Candy line, reaching across current and previous generation systems. In the headset subcategory, PDP continues to grow at an astounding pace, gaining seven percent in units and five percent in dollar sales, among third-party manufacturers, over the same period in 2014. The new Afterglow audio products, including the Afterglow AG 9 Premium Wireless Headset and the Afterglow LVL Headset series were strong contributors in the 2015 line expansion.
In the video game charging subcategory, PDP continues to grow among third-party manufacturers, thanks to the power of the Energizer® brand. The Energizer Xbox One Charge System is the number one selling third-party charger for the platform, with Energizer licensed chargers continuing to perform well for both current and last gen platforms.
PDP has also stepped ahead in the Canadian market, leading all third-party manufacturers for gaming accessories in 2015. PDP's presence in Canada grew in 2015 to represent fourteen percent of units sold in the category, up four points from 2014. PDP also leads the Canadian revenue share, at 10 percent, up 3 points from 2014. (NPD Group/Canada/Retail Tracking Service/Jan. 2015 – Dec. 2015)
"The outstanding PDP product lineup connects with gamers, and we're focusing on quality for every player," said Chris Richards, CEO of PDP. "With products like the Afterglow Prismatic Controller for Xbox One, the Afterglow AG 9, and our collection of licensed products, we were able to further develop our strengths in 2015. Looking forward to 2016, we are excited about our new products including the recently announced PDP Super Charger."
All the above products are now available for purchase online at pdp.com and at major retailers. Super Charger launch date and price will be announced at a later date.
For press inquiries regarding PDP, please contact [email protected].
*Combined Video Game Accessories, not including the "Interactive Gaming Toys" subcategory (amiibos, Disney Infinity figures, Lego: Dimensions play sets, Skylanders figures, etc.)
About Performance Designed Products LLC
As the #1 gaming accessories manufacturer, Performance Designed Products LLC (PDP) designs high-quality products under a number of well-known brands, such as Afterglow, Rock Candy, and a growing portfolio of licenses. Headquartered in Burbank, CA, with offices in San Diego, France, United Kingdom, Hong Kong, and China, PDP's products can be found in major retailers across the world. PDP and the PDP logo are trademarks and/or registered trademarks of Performance Designed Products LLC. All Rights Reserved.
About Patriarch Partners
Patriarch Partners, LLC, is a private equity firm and holding company managing 75 companies across 14 industry sectors with revenues in excess of $8 billion. Founded by Lynn Tilton in 2000, Patriarch was built upon a proprietary patented financial model designed to manage and monetize the distressed portfolios of financial institutions. For more information, please visit www.patriarchpartners.com.
For more information on the latest product from Performance Designed Products please visit www.pdp.com and follow PDPGaming on Facebook, Twitter and Instagram.
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Photo - http://photos.prnewswire.com/prnh/20160122/325162
Photo - http://photos.prnewswire.com/prnh/20160122/325163
SOURCE Performance Designed Products
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