Pernod Ricard Appoints TBWA\Chiat\Day New York Global Communications Agency for Kahlua

Jun 01, 2010, 17:06 ET from TBWA\Chiat\Day

NEW YORK, June 1 /PRNewswire/ -- Kahlua, the number one coffee liqueur in the world, today announced that it has appointed TBWA\Chiat\Day New York as its communications agency for all global advertising activities for the brand.

"TBWA\Chiat\Day New York has a proven ability to help reshape brands on a global scale.  Its success with the positioning of some of the world's most admired brands is key to our decision to appoint them as global communications agency for Kahlua," said Mathias Westphal, Global Marketing Director, Kahlua. 

TBWA handles global communications for several of Pernod Ricard's portfolio of brands including Absolut, Martell and Royal Salute.  TBWA\Chiat\Day New York is also responsible for Jameson Irish Whiskey brand communications in North America.

"Pernod Ricard is a great partner and the opportunity to work on Kahlua is a fantastic challenge.  We look forward to delivering disruptive strategies and creativity for one of the most iconic spirits brands," said Jamie Gallo, president, TBWA\Chiat\Day, New York.

Kahlua strengthens TBWA\Chiat\Day New York's global client roster that includes Absolut, Michelin, Nivea and recent additions of TWIX, as well as the office being added to McDonald's roster globally.

About Kahlua

The alluring taste of Kahlua was first created in Mexico in 1936.  Today, each bottle still begins in the heart of Veracruz, Mexico where some of the world's finest coffee grows at high altitudes under the shade of citrus and banana trees. Kahlua's pure Arabica coffee is hand-selected, roasted in small batches and brewed to the perfect intensity. Then, it is combined with the warmth of locally-produced rum and the finest vanilla and caramel to create the award-winning taste of Kahlua. Kahlua is operated and marketed globally by The Absolut Company, a unit of Pernod Ricard.

About TBWA\Chiat\Day New York

TBWA\Chiat\Day New York is part of TBWA\Worldwide. TBWA Worldwide ( creates Disruptive ideas for global clients, including ABSOLUT, adidas, Apple, Beiersdorf, GSK, Henkel, Kraft, Infiniti, Mars, McDonald's, Michelin, Nissan, Pernod Ricard, Standard Chartered Bank, Singapore Airlines, Sony PlayStation and Visa. TBWA is one of the fastest-growing networks in the Top-Ten worldwide advertising agencies, and was named 2008 Global Agency of the Year by Advertising Age and Adweek, magazines. Fast Company Magazine placed TBWA 24th on its 2009 list of "The World's 50 Most Innovative Companies."  TBWA has 267 offices in 77 countries, and approximately 12,000 employees worldwide.

TBWA is part of Omnicom Group Inc. (NYSE: OMC) (, a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.