PERONI NASTRO AZZURRO AND GIADA DE LAURENTIIS SERVE A TASTE OF ITALIAN SUMMER WITH NEW PERONI ITALIAN BEER ICE

Introducing the best way to cool off during the hottest days — Infused with Peroni and made to be enjoyed slowly, the Italian way.

CHICAGO, June 26, 2025 /PRNewswire/ -- Peroni Nastro Azzurro, the No. 1 Italian beer brand known for its crisp taste and effortless style, is kicking off summer with an unexpected twist on a classic Italian favorite: introducing Peroni Italian Beer Ice. Created in partnership with Emmy Award-winning chef, author, and TV personality Giada De Laurentiis and produced by Tipsy Scoop, this delicious collaboration brings la dolce vita to summer in frozen form, complete with up to 5% ABV and all the sophistication you'd expect from the Italian beer brand.

Designed for those sweltering summer days when even the coldest beer can't keep up with the heat, Peroni Italian Beer Ice offers the perfect way to relish Italy's most beloved beer brand slowly, exactly as it's meant to be enjoyed. This traditional lemon Italian ice creation is light and refreshing, with hints of citrus and the classic taste of Peroni Nastro Azzurro—the perfect boozy treat to cool off on a hot summer afternoon. This collaboration captures the true Italian way of slowing down and savoring life's simple pleasures, one refreshing spoonful at a time.

"Italian ice has always held a special place in my heart—it's my favorite summer treat, and when you add a Peroni to the mix, I feel like I'm back in Italy," said Giada De Laurentiis. "Peroni Italian Beer Ice is a fun, refreshing combination to bring crisp taste and Italian style to your summer occasions, and I'm so excited for you to try it."

To celebrate the launch, a Peroni Italian Beer Ice truck will also appear in NYC on July 1 between 4:30-8:30 pm ET, located at Baby Luc's Pizzeria in Brooklyn, offering select fans the chance to enjoy it just in time for the Fourth of July weekend. Giada will be popping by the Peroni Italian Beer Ice truck between 5:30-7:30 pm ET, bringing her signature charm to the summer celebration.

"As Italy's favorite beer brand, Peroni Nastro Azzurro brings undeniable Italian style and flair to the category and continues to find ways to celebrate life's simple pleasures," said Courtney Benedict, VP of Marketing, Above Premium Beer at Molson Coors Beverage Company. "No one brings the 'la dolce vita' spirit to life quite like Giada De Laurentiis, and we're thrilled to partner with her to serve up something truly refreshing for the summer."

This frozen creation marks the latest chapter in the year-long collaboration between Peroni and Giada, which continues to celebrate the shared spirit of Italian living, featuring exclusive recipes, curated entertaining moments, and a series of premium culinary activations.

Peroni Italian Beer Ice is available starting June 26. Fans 21+ can learn more about how to purchase a 6-pack of Peroni Italian Beer Ice by visiting www.PeroniItalianBeerIce.com.

For more information on upcoming events and to access Giada's Peroni-infused recipes, follow Peroni (@peroniusa) and Giada (@giadadelaurentiis) on social media platforms.

ABOUT MOLSON COORS BEVERAGE COMPANY

For more than two centuries, Molson Coors has brewed beverages that unite people for all life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, Madrí Excepcional and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, ZOA Energy, Blue Run Spirits, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands in the beverage industry. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider, and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

ABOUT GIADA DE LAURENTIIS

Giada De Laurentiis is an Emmy award-winning television personality and NBC Today Show contributor, and the author of 11 New York Times bestselling cookbooks, including her latest cookbook, Super-Italian. Her growing restaurant empire includes GIADA and Pronto by Giada in Las Vegas, and Luna and Pronto by Giada in Scottsdale. She is also the founder of the lifestyle and e-commerce platform Giadzy.com, which offers recipes, travel, and entertaining content, and hand-selected Italian products. Follow along on social media @giadadelaurentiis and @thegiadzy.

ABOUT TIPSY SCOOP

Tipsy Scoop is a playful twist on the traditional ice cream experience—It's boozy, artisanal, cocktail-inspired ice cream and sorbet made for consumers 21 and older. Hand-crafted in small batches, every flavor is thoughtfully crafted with high-quality liquors and made using local, seasonal ingredients. Founded in New York City by Melissa Tavss in 2013, the brand started its journey in kitchens and evolved into a growing chain of "barlours" serving signature flavors like Dark Chocolate Whiskey Salted Caramel, Cake Batter Vodka Martini, and Raspberry Limoncello Sorbet—each echoing the taste of a classic or contemporary cocktail. To learn more, visit tipsyscoop.com and follow @tipsyscoop on all social media platforms.

SOURCE Molson Coors Beverage Company