Perrier® Presents: The Black Lords By Desi Santiago

MIAMI, Dec. 3, 2012 /PRNewswire/ --  BOFFO is proud to announce "Perrier® Presents: The Black Lords" www.perrierpresentstheblacklords.com, a larger-than-life public art installation by New York Times "Artist in the Moment" Desi Santiago, December 3-9, during Miami Art Week/Art Basel Miami 2012. With their commitment to produce some of the most innovative public art today, BOFFO has partnered with Perrier® Sparkling Natural Mineral Water and Lords South Beach to provide Desi Santiago with a building-sized commission, literally using Lords South Beach hotel as a canvas for his most recent work.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/perrier-presents-the-black-lords-by-desi-santiago-181693241.html  

Upon visiting the installation, guests enter a traditional art deco neighborhood, full of refreshing candy colored buildings with the ocean, blue sky, and characteristic palm trees as a backdrop.  In stark contrast, Perrier® Presents: The Black Lords will stand out, shifting the neighborhood into its wicked Wonderland, making the passerby stop and wonder. Perrier® Presents: The Black Lords is the transformation of Lords South Beach into a ravenous black dog named Gypsy that often appears throughout the artist's work. 

Visitors will find an assemblage utilizing low-fi materials such as construction netting and inflatable parts.  A looming head overlooks the courtyard, menacing paws flank the entrance, and a whipping tail finds its way in the back.  After the large gesture is taken in, visitors will then be able to participate in a multi-sensory ritual evoking the dark and macabre subculture Santiago is known for.  They will be able play with Gypsy, making her laser eyes move, mouth smoke, and hear sounds of the wild dog running, panting, or barking. 

Perrier® Presents: The Black Lords is the largest project in Desi Santiago's career, marking a certain "moment" in his fast rising status.  The installation will be open daily from 11am to 2am at Lords South Beach located at 1120 Collins Avenue (at 11th Street) in Miami Beach, Florida. 

About Desi Santiago

A New York City-based Puerto Rican visual and performance artist, Desi Santiago's artistic practice spans from 1990 to the present and is heavily influenced by subcultural scenes, with a strong foundation in NYC nightlife, and cross-over into fashion and art worlds. Santiago's work draws from, addresses, and utilizes the respective vocabularies and iconography of these worlds to create ceremonial experiences and relational performances, which deal with identity, exchange, and the duality of mourning/celebration. His practice is that of 'the host', wherein the body is the channel and receptor for circumstance, experience, and identities to pass through resulting in a visual vocabulary of object, installation, and performance.

Santiago's large-scale installations often involve performative and theatrical platforms, richly layered with philosophical, historical and social references. Santiago received a MFA from Bard College. The artist's work has exhibited at 303 Gallery, Matthew Marks Gallery, D'Amelio Terras Gallery, Deitch Projects, MoMA PS1, Asia Song Society, The Metropolitan Museum of Art, and the Musee des Arts Decoratifs, Paris. Santiago was recently profiled in the Style section of The New York Times.  He is represented by Envoy Enterprises.

About BOFFO
www.boffo-ny.org  
Contact:
BOFFO

Executive Director | Faris Al-Shathir
[email protected] | 347.603.6956

About Perrier Sparkling Natural Mineral Water
www.perrier.com/en   
Contact:
The Workshop
Partner | Maile Gamez
[email protected] | 305.775.2939

About Lords South Beach
www.lordssouthbeach.com   
Contact:
M18 Public Relations
Co-founder | Meg McGinnis
[email protected] | 212.604.0318

MEDIA CONTACT:
The Workshop
Partner | Maile Gamez
[email protected] | 305.775.2939

Related Links:
Perrier® Presents The Black Lords

SOURCE Perrier Sparkling Natural Mineral Water