Financial services marketers and legal teams are challenged by differing objectives. Marketing seeks business growth and compliance seeks safety. With today's high volume of content, this friction translates to massive slowdowns and sub-optimal tradeoffs. Such delays can sacrifice business performance and customer experiences, particularly amid economic shifts that warrant quick pivots in content tone, offers, and messaging, all while complying with regulatory guidelines.
"Responsible growth in today's fast-paced world requires retail banks to produce compliant, high-performing customer content at the speed of AI—yet legal and marketing functions have remained siloed, slowing growth," explained Assaf Baciu, President and Co-founder, Persado. "This marketing and legal back and forth consumes 22 million hours of content compliance review time annually, equating to $5.5 billion of legal time* in the U.S. alone. It's a needless inefficiency that we have tackled head on with the launch of our Marketing Compliance AI solution."
Available today, Persado's first Marketing Compliance AI solution is designed for large and mid-size retail banks and credit unions. The solution leverages AI agents and builds on a decade of content insights gleaned from working with 8 of the 10 largest U.S. banks. In turn, marketers can rapidly analyze, edit, and finalize copy, achieving (on average):
- 90% reduction in review time
- 85% reduction in compliance rejections
- 80%+ reduction in campaign cycle time
"Our Dimensions Retail Banking IT Pressures & Priorities 2025 report shows that 53 percent of banks cite AI and analytics technologies as top technology investment priorities," explained Craig Focardi, Principal Analyst, Celent. "Financial institutions can benefit from breaking down siloed marketing and compliance content reviews with an agentic AI solution that speeds time to market by resolving risk in the moment, as well as helping to ensure that customer communications will perform well in-market."
AI Agents Balance Content Performance, Brand Voice, and Compliance
Persado helps ensure the highest accuracy for compliance and growth in the marketplace by optimizing the data gleaned from one million in-market language A/B tests. Persado Marketing Compliance AI applies multi-agent AI that continuously learns from consent orders, public comments, and evolving regulations—and refine analysis with every interaction, providing institutions with smarter, more precise insights over time. AI agents include:
- Regulation agents – An AI agent determines which regulations are relevant to the customer communication, then an AI agent for each applicable regulation determines whether that content adheres to that regulation or not (such as FTC Act Section 5 and Endorsements, UDAAP, ECOA, FSRA, C.A.R.D, TCPA, and more)
- Marketing agents – Assess message content for performance, as well as brand alignment
- Library and oversight agents – Validate content, resolve issues flagged by the other AI agents, and capture market and company precedents
Additional solution capabilities include analysis of copy in PDF, text, and image formats for adherence to Federal, state, and local laws, a library of high-risk expressions, copy performance scoring, disclaimer analysis, customizable compliance guidelines, and more. Persado also offers customizable, integrated workflows that enable marketing and legal to collaborate in the platform in real time, leveraging the agentic output to streamline decision making.
*Each year, 5,000 banks and 1,000 fintechs in the U.S. review an estimated 4.5 million marketing messages. Each message (piece of customer content) requires about 6 exchanges between marketing and compliance and takes an average of 5 hours of legal time. At $250 per hour, that adds up to 22.5 million hours and roughly $5.5 billion spent annually on compliance reviews.
About Persado
Persado is an innovative AI-powered marketing platform that integrates high performance content generation and personalization with automated analysis and resolution of compliance risks. Iconic brands in financial services, telecommunications, retail, and travel sectors, such as Ally, Chase, Lending Club, NatWest, and Verizon, trust Persado to engage customers throughout their journey and across channels. Persado AI is trained on a specialized dataset of real interaction and transaction data from 1.2 billion consumers, which measures and refines language, emotional response, and customer engagement—so enterprise marketers can drive business impact at the speed of AI.
For more info about Persado for Financial Services, follow Persado on LinkedIn.
SOURCE Persado Inc.
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