Pershing Named Best Family Office Service Provider by Private Asset Management Magazine

JERSEY CITY, N.J., April 11, 2012 /PRNewswire/ -- Pershing Advisor Solutions, a BNY Mellon company, has been recognized as the Best Family Office Service Provider in Client Service at this year's Private Asset Management (PAM) Awards 2012, hosted by Private Asset Management magazine. Pershing was selected, in part, for its efforts to innovate and expand solutions for its customers. Also, its New Model Custodian solution was recognized as helping wealth managers and family offices identify trends, enhance operations and grow revenue.

"Receiving this distinction from Private Asset Management is an honor and is a meaningful recognition of our unique approach to technology, product innovation and service," said Mark Tibergien, Chief Executive Officer of Pershing Advisor Solutions. "By going beyond high-level guidance and offering actionable information, personalized consulting and ready-to-execute programs, our practice management solutions address the most pressing challenges facing family offices and wealth managers. We are committed to helping advisors solve the issues they face to grow their business while managing risk."

Additionally, Pershing is making it easier than ever to access their business and help customers address their challenges. Pershing customers are now able to access BNY Mellon's Private Workbench and their RIA custody application all through the NetX360 platform- allowing comprehensive access to account information, reports and management tools. This development makes Pershing the only firm offering integrated brokerage and bank custody through one platform.

The second annual PAM Awards ceremony honored wealth management and advisory firms for their exceptional work with high-net-worth individuals in a volatile economic environment. Nominees were evaluated based on criteria including client acquisition, financial growth, client satisfaction, and innovative products and services.

"Pershing has become a true competitive player in the wealth space, providing unparalleled family office services," said Kristen Oliveri, Managing Editor for Private Asset Management magazine. "The company continues to provide outstanding service to a growing number of RIAs and family offices seeking stability and support."

Pershing LLC (member FINRA/NYSE/SIPC) is a leading global provider of financial business solutions to more than 1,500 institutional and retail financial organizations and independent registered investment advisors who collectively represent more than five million active investors. Located in 23 offices worldwide, Pershing and its affiliates are committed to delivering dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S. securities exchange and its international affiliates are members of the Deutsche Borse, Irish Stock Exchange, the London Stock Exchange and the Australian Stock Exchange. Pershing LLC is a BNY Mellon company. Additional information is available at pershing.com.

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets.  BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team.  It has $25.8 trillion in assets under custody and administration and $1.26 trillion in assets under management, services $11.8 trillion in outstanding debt and processes global payments averaging $1.5 trillion per day.  BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK).  Additional information is available on www.bnymellon.com or follow us on Twitter@BNYMellon.

SOURCE BNY Mellon