Personal Argentina and Amobee Join Forces in Mobile Advertising

Amobee PULSE for Publishers powers Telecom Argentina's mobile advertising business

Oct 24, 2012, 08:00 ET from Amobee

BUENOS AIRES, Argentina and REDWOOD CITY, Calif., Oct. 24, 2012 /PRNewswire/ -- Amobee, the company defining mobile advertising, and Personal Argentina, a leading mobile operator in Argentina, today announce their partnership to bring relevant mobile advertising inventory to large advertisers and brands using Amobee's leading-edge mobile advertising platform, Amobee PULSE for Publishers.   



Amobee PULSE for Publishers is the most comprehensive, configurable and secure mobile advertising platform and was designed from the ground up to help large operators and publishers monetize their direct and remnant mobile advertising inventory. With PULSE for Publishers, Personal Argentina is able to serve the most relevant and contextual ads and efficiently manage large mobile ad campaigns. The platform's sophisticated, robust analytics and support for innovative ad formats, like rich media, enables Personal Argentina to offer brands the ability to reach consumers with the most engaging, effective mobile ads.

"For Personal Argentina, the Amobee alliance represents a great opportunity to further strengthen our leadership in the mobile entertainment development and continues adding value to our services," said Ignacio Nores, Marketing Director of Personal Argentina. 

"We are proud to partner with Personal Argentina to enable them to be a leader in mobile advertising," said Trevor Healy, CEO of Amobee. "Leading operators like Personal Argentina are in a unique position to fuel the mobile advertising market and gain substantial ROI by serving relevant and engaging mobile ads for large advertisers and brands."

About Personal Argentina

Personal Argentina is the largest company of mobile communications of Argentina with more than 18,7 million customers. "Each person is a world" is the concept that leverages their business strategy and promotes diversity as a universal value. Personal Argentina offers services and flexible supplies that come together  to harness the experience of mobile connectivity for each customer, adapting itself to their lifestyles. Personal began operations in 1996 and its shareholder is Telecom Argentina S.A. For additional information

About Amobee
[a•mo•bee], the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators worldwide. Headquartered in Redwood City, California, with offices in Europe, Asia, Australia, Latin America and throughout the United States, [a•mo•bee] enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. [a•mo•bee] is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. [a•mo•bee] was declared the winner of the "Mobile Marketing & Advertising Agency of the Year" award at the 17th Annual Global Mobile Awards, held at the GSMA Mobile World Congress in Barcelona. Amobee was selected for its sustained leadership, creativity, innovation and success in mobile advertising, successfully spearheading growth, adoption and evolution of this fast-growing industry.