SAN FRANCISCO and CHEVY CHASE, Md., July 12, 2016 /PRNewswire/ -- Today Personal Capital, the leading online financial advisory firm, and Alliance Partners, which manages the BancAlliance network, a national consortium of over 200 community banks, announced a partnership. Members of the BancAlliance network will now be able to offer their customers access to Personal Capital's award-winning suite of personal finance tools and digital wealth management services, all wrapped in a co-branded experience.
With the average projected savings needed to retire comfortably hitting at least $1 million, many Americans don't have the tools they need to properly plan and save. This partnership is designed to broaden the scope of products and services that member banks currently offer to their customers, and provide bank customers with enhanced ways to understand, grow and manage their net worth.
"We're excited to provide our members with exceptional digital tools as they continue to plan for retirement," said Brian Graham, CEO of BancAlliance. "Financial planning is complicated and something many people delay. With Personal Capital, we are able to give our members the best tools available today to help their customers plan for their own future. Moreover, our members will gain an entirely new marketing channel through Personal Capital."
Personal Capital has already helped over a million users better understand their current, complex financial lives and work towards achieving their long-term financial goals. This new partnership will extend Personal Capital's reach to community banks across the country. BancAlliance member banks cover 40 states, hold an average of $1.5B in assets, and can now offer their customers world-class financial management tools and wealth management services without having to make the significant investment required to develop and manage the technology independently.
"We're facing a $14 trillion retirement crisis in America, and it's our mission to provide everyone with the opportunity to take control of their finances," said Personal Capital CEO Bill Harris. "Our aim has always been to use technology coupled with human advisors to help our clients make better financial decisions. Through this partnership with BancAlliance, customers have access to tools and advice that have traditionally been reserved for only the ultra-wealthy. We're extending the high level of service community banks already provide their customers to help improve the financial wellbeing of BancAlliance customers nationwide."
The BancAlliance network is a shared lending platform in service to its community bank members. BancAlliance's mission is to enable members, the banks that direct its activities, to prudently diversify into high-quality commercial, consumer, and small business loans and other products and services in a manner consistent with the highest commercial and regulatory standards – without changing the nature or mission of the traditional community bank. BancAlliance has member banks located in 40 states. Learn more at www.bancalliance.com.
About Alliance Partners
Alliance Partners is an asset management and advisory firm focused on helping regulated financial institutions and other investors optimize their asset strategies and build more profitable and more balanced loan and investment portfolios. Learn more at www.alliancepartners.com.
About Personal Capital
Personal Capital is the smart way to track and manage your financial life. Personal Capital combines award-winning online financial tools that provide unprecedented transparency into your finances with personal attention from licensed financial advisors. The result is a complete transformation in the way you understand, manage and grow your net worth.