NEW YORK, Feb. 22, 2011 /PRNewswire/ -- With only 90 days to swimsuit season Halevy Life is launching 30/30™, a new personal training program that provides unlimited personal training for only $30 per session out of its flagship Midtown East location.
While Halevy Life is known for its high touch, commitment-based approach to integrative health and fitness – requiring clients to commit to an annual program, and thereby limiting its clientele to those with significant discretionary income – founder Jeff Halevy has taken a big step towards making fitness and health accessible to the average New Yorker.
"I recently was an expert for The New York Daily News Diet Hotline and I was really touched by the calls. The biggest fitness barriers cited by callers were time and money; and while I can't add hours to the day, I felt there must be something I can do about the latter," explains Halevy.
Halevy, whose "fitness-for-the-people" passion lead him to create the adidas-sponsored GETfit event series – a free event where New Yorkers received personal guidance from a slew of diet and exercise experts including TODAY Show's Joy Bauer – felt there was more to be done for New York City's health, but struggled to find a solution that was viable as both a goodwill effort and business decision.
"It was tough trying to find a way where I could keep costs down but still make this doable from a business perspective. I'm really psyched about 30/30™; for less than a third of the cost of a monthly Metrocard, New Yorkers can get in shape!"
Halevy Life's 30/30™ kicks off February 28th – just 90 days away from swimsuit season! Sessions are just $30 each, and the unlimited monthly pass is just $30 per month. The personal training sessions are conducted in a semi-private format weekdays at 7:00am, noon, and 7:00pm, and weekends at noon.
For more information on 30/30™, visit www.halevylife.com/30-30.
SOURCE Halevy Life