Personalized Matchmaking Start-Up 'Three Day Rule' Now Backed By Match

LOS ANGELES, May 20, 2014 /PRNewswire/ -- Three Day Rule, a leading personalized matchmaking and curated online dating start-up, today announced its strategic partnership with Match, who will use Three Day Rule to provide matchmaking services for those who seek an even more customized, white-glove approach to dating. Match's support will be used to expand Three Day Rule's team and scale its presence in current markets, which include Los Angeles, San Francisco, New York, and Chicago, with plans to enter the Dallas, Boston, and Washington, D.C. markets later this year. 

"We know there is a segment of busy professionals on Match who would love to have a high-touch service to help them find a compatible partner," says Amarnath Thombre, President of Match. "People come to Match because of the quality and scale of our membership base, and now with Three Day Rule as a partner, we can combine the convenience of a white-glove matchmaking service with our huge community of high quality members."

Three Day Rule's team of matchmakers and dating experts act as personal dating concierges by hand-selecting, vetting, and individually meeting every potential match before making formal introductions to their clients. "Three Day Rule already has a strong management team and core group of matchmakers in place," said Three Day Rule CEO and founder Talia Goldstein. "With Match's support, we will be able to further build out our team of matchmakers and realize our vision of becoming the most recognized, trusted, and respected matchmaking brand in the country." 

Three Day Rule offers a unique, modern-day take on personalized matchmaking, which has been a traditional industry that hasn't seen much disruption since its inception. Three Day Rule's matching process differs from other offline matchmaking companies because it blends proven, traditional matchmaking techniques (including in-depth personality assessment), with cutting-edge facial recognition technology to determine the character traits and physical attributes that their clients are most attracted to. The average Three Day Rule member is an affluent, college-educated professional looking for a meaningful, long-term relationship. Given that 80% of Three Day Rule's clients are based on referrals and word-of-mouth, the company's success has been driven by extraordinarily high rates of client satisfaction.

Three Day Rule matchmakers are a team of highly-educated dating experts that are well-trained in client services, and known for their strong intuition, compassion, trustworthiness, and genuine desire to help their clients find meaningful relationships. Most matchmakers have had successful corporate careers before transitioning to matchmaking, and come from Fortune 500 companies like Google, NBC Universal/E! Network, The Clorox Company, and WPP, and were educated at institutions such as Harvard Business School, The University of Chicago Booth School of Business, UC Berkeley, UCLA, and NYU.

Today, Three Day Rule is rolling out a newly branded and designed website (www.threedayrule.com) for a more seamless user experience as well as a mobile-friendly interface and a more streamlined on-boarding process for new members joining the Three Day Rule community.

About Three Day Rule

Three Day Rule is a leading personalized matchmaking and curated online dating start-up headquartered in Los Angeles. Three Day Rule is currently active in Los Angeles, San Francisco, New York, and Chicago, and plans to enter the Dallas, Boston, and Washington D.C. markets by the end of 2014. Three Day Rule's team of world-class matchmakers and dating experts act as personal dating concierges for their clients by hand-selecting, vetting, and personally meeting every potential match before making any formal introductions. Three Day Rule also operates a curated online dating site that introduces members to relationship-oriented singles that have already been pre-screened by its matchmaking team. Three Day Rule regularly hosts events at the most coveted venues in the nation so members and qualified prospects can meet in comfortable, low-pressure, and inviting settings. To learn more, please visit: www.threedayrule.com.

About Match.com

Launched in 1995, Match.com was the original dating site and pioneer of the online dating industry. Today, 19 years later, Match.com operates leading subscription-based online dating sites in 25 countries, eight languages and across five continents and is responsible for more dates, relationships and marriages than any other website. Match.com is an operating business of IAC (Nasdaq: IACI) and is headquartered in Dallas, Texas. For more information, visit http://www.match.com.

SOURCE Three Day Rule