Personify Unveils WildApricot.com Redesign to Accelerate Growth for Member Organizations

AUSTIN, Texas, July 2, 2025 /PRNewswire/ -- Personify, Inc. ("Personify") today announced the launch of a redesigned digital experience for WildApricot.com, the #1 membership management software for small associations, nonprofits and clubs. The new site offers faster navigation, a more intuitive layout, and expanded resources to help mission-driven organizations explore and adopt the tools they need to grow.

"This wasn't just a design update. It was a response to what WildApricot users told us they needed," said Erin Sullivan, Vice President of Marketing at Personify. "From an intuitive and modern design to a simplified free trial process and more robust educational resources, everything about the new site reflects what today's association, nonprofit and club professionals are looking for when shopping for member management software."

Redesigned with Users in Mind

The new WildApricot.com makes it easier for associations, clubs and nonprofits to find and implement the right tools for growth.

Here's what's new and improved:

• A clean, modern design for a trusted brand that feels current and credible
• Smarter navigation that helps visitors find what they're looking for faster
• Tailored calls to action based on whether visitors are exploring, evaluating or ready to start
• Real product visuals so visitors know exactly what to expect
• A new mascot, Sunny, brings personality to the site and helps guide users through the experience

The redesign also introduces more robust educational support.

Resources That Help Organizations Grow

Whether someone is brand new or ready to dive deeper, the updated site makes it easier to access WildApricot's learning and support tools.

Helpful highlights include:

• A 60-day free trial that comes with personalized coaching
• A Help Center with over 900 how-to guides and tutorials
• An industry-leading education hub packed with blog posts, webinars and best practices
• Live boot camps for step-by-step onboarding and setup help

The goal is to reduce guesswork, build confidence and help organizations get value quickly, starting from their very first visit.

"WildApricot has helped more than 15,000 organizations streamline operations and grow their communities," Sullivan added. "This redesign honors that legacy and makes it easier for the next 15,000 to get started."

Experience It Firsthand

Ready to see it in action? Visit the new WildApricot.com to meet Sunny and explore the powerful tools trusted by 15,000+ organizations.

For more information, visit www.wildapricot.com.

About Personify and WildApricot

Personify partners with associations, chambers of commerce, nonprofits, YMCAs, JCCs and other mission-driven organizations to bring people and ideas together. Its technology platform and service offerings empower clients to build strong revenue streams, deepen engagement, and achieve long-term success.

WildApricot is the #1 membership management software for small associations, nonprofits and clubs. With intuitive tools for managing memberships, events, websites, and more, WildApricot helps organizations grow and connect with their communities.

SOURCE Personify Corp