Pet Valu Holds Annual Patriotic Pets Fundraiser Benefiting the U.S. War Dogs Association
Annual initiative has raised more than $800,000 since 2010 for military service dogs
PHILADELPHIA, June 20, 2016 /PRNewswire/ -- Pet Valu, a specialty retailer of premium pet food, treats, toys and accessories, will hold its sixth annual Patriotic Pets fundraiser to support the United States War Dogs Association from July 4 to September 11, 2016. Proceeds from the company-wide initiative, which has raised more than $800,000 since 2010, including $404,195 in 2015, have enabled the creation of the Association's prescription drug and Rainbow Bridge Assistance programs.
"The United States War Dogs Association continues to go above and beyond in helping pets that need it the most," said Joe Dent, Vice President and U.S. General Manager for Pet Valu. "We are honored to assist them in their work through this fundraising effort."
Over the two-month fundraiser, pet owners and lovers can participate by purchasing an American flag bandana ($5 each) and by giving a donation of any amount to have their names written on a paper paw and posted in their Pet Valu store.
The United States War Dogs Association is a national nonprofit that promotes the long history of military service dogs by establishing permanent War Dog Memorials, educating the public about how these canines have served the United States and supporting veteran dogs after service.
Proceeds from this initiative:
- Fund state-of-the-art equipment, transportation for veteran War Dogs back to the United States after service, veteran dog adoptions and memorials for fallen four-legged soldiers.
- Have enabled the creation of The United States War Dogs Association's Rainbow Bridge Assistance Program, which funds the euthanasia and cremation of retired military, contractor, TSA and Secret Service working dogs, and its free prescription drug program, which provides families of adopted veteran dogs expensive medications crucial for the dog's health at no cost.
Customers are encouraged to share photos of pets wearing fundraiser bandanas on social media with the hashtag #PatrioticPets.
For more information on the Patriotic Pets fundraiser, please visit http://us.petvalu.com.
ABOUT PET VALU:
Pet Valu is a specialty retailer of premium pet food, treats, toys and accessories. Their pet friendly stores offer over 7,000 products including holistic and premium brands of pet foods and treats as well as a wide selection of essential and innovative pet supplies to suit every budget. Chain-wide, Pet Valu is dedicated to helping local pets in need and by partnering with local shelters, rescues and charities through national donation drives and fundraising campaigns. Pet Valu employees are Pet Experts and pet lovers, too.
ABOUT THE UNITED STATES WAR DOGS ASSOCIATION:
The United States War Dogs Association, Inc. is a nonprofit organization of former and current U.S. Military Dog Handlers and supporting members committed to promoting the long history of the Military Service Dogs, establishing permanent War Dog Memorials and educating the public about the invaluable service of these canines to the United States.
MEDIA CONTACT
Tony Fazio, Profiles, Inc.
410-243-3790
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SOURCE Pet Valu
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