Petco Expands Digital Offerings with Launch of Heads & Tails App

First-of-its-kind app gives pet parents the chance to win and donate money for taking pet selfies

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Oct 11, 2017, 06:00 ET

SAN DIEGO, Oct. 11, 2017 /PRNewswire/ -- Petco today expanded its digital offerings with the launch of Heads & Tails by Petco, the first iOS app where pet parents can both receive a gift card and donate to help animals in need by simply having fun taking cute pet selfies. By posting adorable selfies with their pets, pet parents whose photos receive 100 likes in a month will receive a free $25 gift card from Petco, with an additional $25 going to the Petco Foundation. That's right, Petco is officially encouraging pet parents everywhere to take more pet selfies – all for a good cause.

Petco expands digital offerings with launch of Heads & Tails app

"We know the internet can't get enough of pet selfies, which is why we're excited to introduce the Heads & Tails app celebrating the joy of pets in our lives," said Brock Weatherup, executive vice president of strategic innovation and digital experience at Petco. "Recently we've forged new digitally-driven relationships with the pet community through PetCoach and Pet Project and we're thrilled to continue building the connection between people and animals through technology. By encouraging pet parents to take more selfies with pets, we're finding new ways to reward our fans, and more importantly, creating a new way for people to help animals in need."

To use the app, users simply take a selfie with their furry, feathery or scaly best friend and post it to the Heads & Tails app. Each time a user's pet selfie earns 100 Heads & Tails likes in a single month for a specific category, they will receive a $25 Petco gift card, plus a $25 donation to the Petco Foundation will be made in their name. While the Heads & Tails app will display all approved selfie submissions in its timeline, users can also share the published selfie via Facebook and Twitter, and soon Instagram. Heads & Tails by Petco is available for free in the App Store.

All pet selfie contests start at 12:00 a.m. PST on the first of the month and end at 11:59 p.m. PST on the last day of the month. Uploaded selfies must include at least one human and one pet to be eligible to win and be entered in one of nine categories: Best Dressed, Funny, I'm in Petco!, Most Photogenic, Nap Time, New Pet, No Dogs Allowed, Summer Fun and Twinning. Users must also create a profile page that will display all posted selfies and pet details, including breed, age, weight and a profile picture.

Visit the Heads & Tails by Petco website for more information on how to use and download the app and learn more about contest details.

About Petco and the Petco Foundation
With more than 50 years of service to pet parents, Petco is a leading pet specialty retailer that obsesses about delivering health and happy experiences for pets and the people who love them. We do this by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico; prescription services and pet supplies from the leading veterinary-operated pet product supplier, Drs. Foster & Smith; digitally-delivered pet health advice through PetCoach; and petco.com. The Petco Foundation, an independent nonprofit organization, has invested more than $200 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.